10/19/2005
It
This is the most crazy, wacko, insane marketing campaign I think I’ve ever seen.
Ebay is going to take one of the most common words in the english language, and brand IT.
From now on, whenever you use the word IT or hear IT or anything of the sort, you’ll think of ebay.
Genious.
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John,
Have you never seen the movie “Semi-Tough”? The Bert Convey scenes regarding “IT” were hysterical. This was one of your Grandpa Thompson’s favorite movies. The book was better but the movie spoofed all the “movements” of the time.
Love,
Aunt Leslie