I tried it meaning I put it onto a website of mine to see what it did and how it worked. I can usually tell pretty quickly how well something is going to do in terms of click throughs and revenue.

I usually try things just so I know what they do when someone talks to me about it, but that doesn’t mean I test it over a month or so. I’m not willing to do that either until it’s proven to work, or unless I’m pretty sure it’s going to work better than what I currently have.