2/15/2006
The parts are better than the whole (seo)
I’ve learned over the past few years that the sum of the parts is much greater than the whole in SEO.
What I mean is that being #1 for all the related search terms is usually better than being #1 for the main keyword.
Take utah real estate for example.
You get much better traffic if you are #1 for “provo utah real estate”, “park city utah real estate”, “salt lake city utah real estate”, “midway utah real estate” than if you’re #1 for “Utah Real Estate”. Sure, being #1 for utah real estate is great, but people want specifics.
Look at Insurance.
Being #1 for “Insurance” is great, but being #1 for “car insurance”, “life insurance”, “health insurance”, “home owners insurance” is much better.
Or how about Business.
“Business” is great, but “home based business”, “mlm business”, “painters business” is better.
How do I know this?
ummm…well, you’ll just have to trust me.
Filed under Marketing, Search Engines by John
Comments on The parts are better than the whole (seo) »
ashok @ 2:40 am
I need some help. I’ve got a post that I think is pure gold on Lincoln.
I honestly don’t see why it shouldn’t be ranked higher than #815 when one searches for “lincoln gettysburg address” on google. It’s the only commentary of the Gettysburg Address I’ve seen that makes sense of the text entirely, except for a chapter in one of my Professor’s books.
But I don’t know what I’m up against in terms of the search engine mechanisms. For the last two or three weeks, I’ve been using Technorati to find people blogging about Lincoln and saying “Hey! You might want to check my commentary out” and yeah, I do follow up, so it isn’t *quite* comment spam.
I’ve also submitted the page URL to several search engines, and a friend has bookmarked and tagged the site in del.icio.us.
What more should I do? I would love to have the page rank #1 whenever someone searches for the Gettysburg Address. I think that has to be my goal. But I’m not even sure what I’m up against.
Mark @ 10:18 pm
I see that you, like me served in the Campinas, Brasil mission! How long ago? I LOVE
Brazilian Barbeque! I fix a nice feijoada and brazilian barbecue almost every summer. Anyway
I just happened upon your site as I was searching!
ashok @ 11:09 pm
Update on the Lincoln post:
A search for the phrase “commentary on the Gettysburg Address” gets my post onto the first page of links Google brings up.
I wonder what other phrases I should seek to possess in order to get the “parts” to work for my benefit.