Comments on: Succeeding In Your Online Business (2 of 4): Adwords http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html John Jonas on Living The 4-Hour Workweek Sat, 31 Jul 2010 18:18:03 +0000 hourly 1 By: yogiwan http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-64083 yogiwan Thu, 06 May 2010 23:30:42 +0000 http://www.jonasblog.com/?p=529#comment-64083 i like strong opinion statements. However, testing will override opinion. I have a niche where ad words did not work. People did not convert from links - clicks but no conversions and ad presentment with no clicks. I did test many alternatives, copied competition, assessed competition and discovered that nearly all of the competition was not converting with ad words as well. This was an expensive journey. What did work was article marketing and blogging. Traffic from these sources led to "natural search" results (even though in many cases I was not on page 1) which had good conversion rates. What I will now be trying a affiliate sales to particular products that have good sales (but the suppliers will not let me carry) with ad words and will collect name and email information to add to my value add newsletters with the anticipation that my special offers in the newsletter will convert them from affiliate sales to direct customers. So you do have to adjust you path to what actually works. Ad words is quickly tested to determine if it works or not and you do not have to spend thousands or even hundreds to get results from the tests. yogiwan i like strong opinion statements. However, testing will override opinion. I have a niche where ad words did not work. People did not convert from links – clicks but no conversions and ad presentment with no clicks. I did test many alternatives, copied competition, assessed competition and discovered that nearly all of the competition was not converting with ad words as well. This was an expensive journey.

What did work was article marketing and blogging. Traffic from these sources led to "natural search" results (even though in many cases I was not on page 1) which had good conversion rates.

What I will now be trying a affiliate sales to particular products that have good sales (but the suppliers will not let me carry) with ad words and will collect name and email information to add to my value add newsletters with the anticipation that my special offers in the newsletter will convert them from affiliate sales to direct customers.

So you do have to adjust you path to what actually works. Ad words is quickly tested to determine if it works or not and you do not have to spend thousands or even hundreds to get results from the tests.

yogiwan

]]> By: Blake http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-64061 Blake Wed, 28 Apr 2010 09:02:18 +0000 http://www.jonasblog.com/?p=529#comment-64061 Can't say that your advise about adsense/SEO/content etc is accurate. I think you have mislead people quite a bit and put forward a strong bias. Blake Can’t say that your advise about adsense/SEO/content etc is accurate.

I think you have mislead people quite a bit and put forward a strong bias.

Blake

]]> By: Buck http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-63582 Buck Sun, 28 Feb 2010 17:14:10 +0000 http://www.jonasblog.com/?p=529#comment-63582 John, When you say to use Adwords, are you suggesting this be a permanant mode of advertising or is it to be primarily a means to test to see if your site is making money? You also suggested setup the sales without your product completed and give it away to the early birds who signed up before it was completed. Are you suggesting that we buy Adwords even before there is a product to sell? John,
When you say to use Adwords, are you suggesting this be a permanant mode of advertising or is it to be primarily a means to test to see if your site is making money?

You also suggested setup the sales without your product completed and give it away to the early birds who signed up before it was completed. Are you suggesting that we buy Adwords even before there is a product to sell?

]]> By: steve bell http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-63250 steve bell Fri, 08 Jan 2010 13:13:20 +0000 http://www.jonasblog.com/?p=529#comment-63250 Hmm, I can tell you with certainty, adwords DOES work, HOWEVER...set your $20/day budget, be sure that you are using long-tail keywords primarily, rotate your ads (always place 2), do your keyword research, do your Google research, meaning make sure that whatever product you are promoting, do a search first to see what ads come up on page 1 of Google, look at those ads and see how you can be as close to their ads, capitalize the first letter of each word (easier to read). BE MINDFUL, it can pull you in and you can spend a TON of $$$. My only caveat to "outsourcing" adwords, is...make sure your GUY is well trained or has previous adwords experience, otherwise it may go sideways. Sorry, not a naysayer, just someone who went through all that and more. To your success, Steve Hmm, I can tell you with certainty, adwords DOES work, HOWEVER…set your $20/day budget, be sure that you are using long-tail keywords primarily, rotate your ads (always place 2), do your keyword research, do your Google research, meaning make sure that whatever product you are promoting, do a search first to see what ads come up on page 1 of Google, look at those ads and see how you can be as close to their ads, capitalize the first letter of each word (easier to read).
BE MINDFUL, it can pull you in and you can spend a TON of $$$.
My only caveat to “outsourcing” adwords, is…make sure your GUY is well trained or has previous adwords experience, otherwise it may go sideways.
Sorry, not a naysayer, just someone who went through all that and more.
To your success,
Steve

]]> By: Mark @ Get Back Ex Info http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-63198 Mark @ Get Back Ex Info Thu, 31 Dec 2009 18:37:23 +0000 http://www.jonasblog.com/?p=529#comment-63198 I'm still thinking about this one- I think it's easy to spend lots ($$) on adwords, and not make profit. But what does that mean? Bad campaign? Bad website? Bad keywords? Bad added value? I guess I do believe that if it works (or is close to profitable) in adwords, it will work for SEO methods. I’m still thinking about this one-

I think it’s easy to spend lots ($$) on adwords, and not make profit. But what does that mean?
Bad campaign?
Bad website?
Bad keywords?
Bad added value?

I guess I do believe that if it works (or is close to profitable) in adwords, it will work for SEO methods.

]]> By: PPC Comes Before SEO | PPC Mom http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-63058 PPC Comes Before SEO | PPC Mom Sun, 20 Dec 2009 00:33:51 +0000 http://www.jonasblog.com/?p=529#comment-63058 [...] P.S. I agree entirely with John Jonas on this topic. To hear what he has to say, watch John Jonas’ video about Google Ad Words. [...] [...] P.S. I agree entirely with John Jonas on this topic. To hear what he has to say, watch John Jonas’ video about Google Ad Words. [...]

]]> By: Jeromy http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-62602 Jeromy Tue, 13 Oct 2009 15:41:16 +0000 http://www.jonasblog.com/?p=529#comment-62602 Great video John. I have been in internet marketing for a couple of years now and have made 'some' sales. But this was primarily with eBay and article marketing. I am just now becoming familiar with ad words and can totally see how what your saying makes perfect sense. I think the biggest potential problem for some might simply be the limitation on available funds to run ad word campaigns. I just ran one this past week and I spent $300 pretty quick and easy (and I learned what I had was not selling). This is, to some, 'the cost of doing business', but for others its the sort of thing that can break a person before they really get of the start line. Any thoughts on that? Cheers! Jeromy Great video John. I have been in internet marketing for a couple of years now and have made ’some’ sales. But this was primarily with eBay and article marketing. I am just now becoming familiar with ad words and can totally see how what your saying makes perfect sense. I think the biggest potential problem for some might simply be the limitation on available funds to run ad word campaigns. I just ran one this past week and I spent $300 pretty quick and easy (and I learned what I had was not selling). This is, to some, ‘the cost of doing business’, but for others its the sort of thing that can break a person before they really get of the start line. Any thoughts on that?

Cheers!

Jeromy

]]> By: AJ http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-62581 AJ Mon, 05 Oct 2009 20:29:54 +0000 http://www.jonasblog.com/?p=529#comment-62581 You know I thought I had the plan down after watching your interview with Adam Short and joining Replace My Self but now you're saying I would be wasting my time setting up sites without first running Adwords but in that interview he says he doesn't even use PPC. Is that a waste of time to set up niche sites like that then without first testing them using AdWords? You know I thought I had the plan down after watching your interview with Adam Short and joining Replace My Self but now you’re saying I would be wasting my time setting up sites without first running Adwords but in that interview he says he doesn’t even use PPC. Is that a waste of time to set up niche sites like that then without first testing them using AdWords?

]]> By: Success In Your Online Business (1 of 4) http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-61191 Success In Your Online Business (1 of 4) Wed, 10 Dec 2008 17:40:35 +0000 http://www.jonasblog.com/?p=529#comment-61191 [...] Use Adwords [...] [...] Use Adwords [...]

]]> By: Succeeding In Your Online Business (2 of 4): Adwords | thebusinesssecrets http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-2-of-4-adwords.html/comment-page-1#comment-61186 Succeeding In Your Online Business (2 of 4): Adwords | thebusinesssecrets Wed, 10 Dec 2008 14:25:51 +0000 http://www.jonasblog.com/?p=529#comment-61186 [...] Here is the original post:  Succeeding In Your Online Business (2 of 4): Adwords [...] [...] Here is the original post:  Succeeding In Your Online Business (2 of 4): Adwords [...]

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