Which Business Is Better
Over the past few weeks I’ve had numerous people ask me:
“You recommended 2 different programs for online business models. Which is better?”
Here are the two (both have a video interview):
Make $3 700 times a day
An Automated Online Business Model
Here is my answer:
BOTH
There were a few reasons why I posted (and recommended) both of those:
- Both business models work
- Both business models are EASILY outsourced (I’m currently implementing both of them through outsourcing)
- I personally know the owners of both. They’re both super trustworthy.
- Both business models are easy to understand, and, if you implement them, it’s hard to fail at them.
So which is better for you?
That depends on you and your skills and your goals.
This is where and why I tell people “you need to understand your business.”
Here’s a summary of both. You pick which one is better for YOU (I’m doing both).
1. An Automated Online Business Model
NPC
- You will build websites in niches with the goal of selling info products.
- It’s more involved than The Mini-Site Formula.
- Each site will make you $300-$3000/month.
- You’ll spend more time on each site.
- You’ll create some of your own info products.
- You’ll do seo, articles, videos, … to market your site.
- This is less of an affiliate business, and more of a “you own the product” business. That’s why I like it.
- It’s permanent, but will take longer to see your first income.
2. Make $3 700 times a day
The Mini-Site Formula
- You build websites in micro-niches with the goal of selling physical products as an affiliate.
- Each site has very little time commitment.
- Each site makes you $1-$5/day.
- You make money strictly as an affiliate (or with adsense).
- It’s a very scientific process.
- No copy, emails, auto responders, sales pages, clickbank, upsells involved.
- You market it with video (that’s what Joel does, I suggest video + articles).
- You’ll see your first income quickly, but it might not be permanent.
Now, it’s your turn to use your brain and pick which one appeals to you more.
Whatever you do, only 2 things matter:
- Are you implementing it (if you don’t do this, nothing else matters)
- Are you outsourcing it (if you don’t do this, it’s only a matter of time until you stop doing #1)



Comments on Which Business Is Better »
John,
Your analysis of the two systems is right on the mark. I’ve purchased both and decided The Mini-Site Formula was a better fit for me at this time due to:
1. Shorter time to seeing results and earning money (hopefully)
2. One time purchase versus recurring monthly fee
3. Mini-Site formula seems more scalable and less forgiving of mistakes in choice of niche and the inevitable beginner’s mistakes.
I did think the NPC content was good, just not for me at this time given my time constraints.
Currently, I am only doing #2 although I have plans to start doing #1 because I want to diversify. I have a full time worker who does most of the work on my #2 business, and I outsource work on a per project basis from time to time. Although I am taking small steps to get a #1 business started I think my biggest reason for being so slow is that creating a product seems like a lot of work, which I don’t see any easy way to outsource. Do you have any advice for product creation? Is there a way to outsource it easily? That seems to be my biggest obstacle at the moment.
The way I am trying to implement #2 is actually more like make $50 30 times a day because I prefer to focus on a smaller group of sites so that I can build up the overall domain authority of each site more quickly. I think broad when launching a new site, but very narrow and targeted for each page on that site.
I’d say both together would be an amazing very successful strategy.
I love them both however, for me, the mini-sites seems easier to enter at thin point and I am in the middle of creating the sites now. Thanks,
Michael
Love that picture of you and your little one. What great smiles! Can we get resell rights!
Having lots of sites (micro niches) is work anyway, either way. Having an autoresponder gives online money makers something to do in their spare time.
Hi John
I bought ‘The Minisite Formula’ on your recommendation and I’m really pleased that I did. I’ve watched all the video’s twice now and I’m ready to launch my first site using what Joel teaches. He recommends some really great tools that I never new existed and these will make things so much easier. I’d love to get to the level where I can outsource the work to people in the Philippines. I can tell you first hand that they are the most loyal people I’ve ever met, it must be part of their upbringing or culture.
Anyway…I’ll see how it goes!
John,
Totally agree with your assessment of MiniSite Formula and Niche Profit Classroom. I am involved with both and am very impressed. They’re both basically step-by-step with clear, concise instructions. Very glad to hear you personally know and trust both owners.
NPC has a new automated feature coming out shortly which will be very helpful, relating to WordPress site building. If it works as expected it will eliminate a big barrier to lots of folks out there – getting sites built quickly and easily.
Thanks for your recommendations and keep telling it like it is.
Jim Hofman
@Chris Sandberg – I outsource a lot of my product creation to the Philippines. They’re great at researching and writing.
As someone who flipped my employer “the birdie” in 2000 – let me remind you what famous bank robber Willie Sutton said when asked:
“Why do you Rob banks?”
Willie said: “Because that’s where the money is!” Now ask yourself: “Who and what kind of marketing business is making the big money? It’s affiliate marketers who know how to buy traffic! Some are making $20,000 to $100,000 a DAY! And Google is becoming less and less significant in this game. However – it’s not easy and without insider info from the pros, most will fail miserably.
But I have to say: “What you see here and what these guys are selling, is the best stuff I’ve seen in years.” For building out web properties, they’ve got the “gold standard” approach in my opinion. So, for those going in that direction, you are in the right place. Build some residual income, then go for the big money.
I am really interested in the mini site formula – and have watched the initial promo video on your site.
I have been trying to make money online now for a long time and it would be fair to say have pretty much failed miserably! – I also dont have the biggest budget to start with – and thats where my concern lies – I noticed some of the sites / programs that are suggested to be used with the strategy and all of these cost money – on top of the cost of buying the strategy – so would welcome peoples thoughts on the real cost of starting with the mini site formula?
Thanks in advance
John- Can you comment on the depth of the labor pool in the Philippines? As you are well aware, you and others have been heavily promoting this strategy for several months now and I have some questions as the quality of workers that I now will find. Thanks for your time.
Ron Mead, The Probate Guy
@Ron Mead – The talent in the Philippines is ridiculous, and it’s growing every day. As more and more people move their outsourcing to the Philippines, more and more of them are getting great training and are available for hire.
I HAVE seen wages go up over the past year, because so many people are hiring now, but you can definitely still find great talent at really low prices.
Just search through the site I recommend inside ReplaceMyself.com and you’ll see what I mean by the amount of talent that you can find in the Philippines.
@Andy – I can’t really give an accurate representation of the amount of money it will take to make this go because I already had everything, and I didn’t really look at the costs.
But, here are my guesses:
hosting – $7/month initially. Then probably $100/month within a few months (once you’re making money from it)
domains – $7 each (godaddy.com, with promo code OYH3)
software – $200/month (trafficgeyser.com = $97 and I can’t think of what else off the top of my head, but I’m sure there’s other stuff…I just already had the memberships). You could maybe do this for free (there’s tubemogul.com and other free systems)
other random expenses – $300 (I’m guessing a little high here…I think)
I hope that’s helpful.
John
Thanks for the reply John. I am going to pursue your strategy as I think it can be of tremendous help in freeing me up to implement the new ideas I have to grow my business even further..
I purchased Mini-Site and now want to outsource the work. I don’t have any employees now but I am ready to pull the trigger. If I’m going to hand them the mini-site training videos, would you recommend the package you offered at Jeff Mills’s event ($497) or the regular ReplaceMyself.com program?
Ideally I will have them branch out as time goes on (Adwords, keyword cleaning/grouping for content, ghost writing content, mini-nets, etc.)
Jason
@Jason – What I offered at Jeffs event is the same thing that’s in ReplaceMyself.com, it was just more of it all at once.
You can get almost all of it inside ReplaceMyself.com by taking the offer I make you after signing up.
John
I have a few sites from #2 ready to go but haven’t done a ton of marketing yet. I have a question for someone.
I have 4 of these sites, I dont have a lot of extra cash but would love to outsource all of the advertising for my sites. Roughly, How long do you think it would take to make back the money paid to an outsourcer?
Hey John,
I just enrolled for NPC. When you turn-key this work to your team, do they use the ready-to-go niches, provided each month in the membership or do you have them always research fresh ones? Thanks. I have hired someone part time from the Philippines. Would appreciate your opinion. Even with the comprehensive materials at NPC, I can see it taking a bit of time to do my own site 100% from scratch.
Thanks. Your material here is right on!
Both work well together to my mind.
Regards
Mike
PS Nice picture!
John -
I notice that most of the comments here are from people who are just starting with Peterson’s Mini Site formula. I bought the $97 product and only then (!) looked at comments on the Warrior Forum. There were more than a few posts from people who had been doing the formula for 2-3 weeks who felt there really was not enough in his program about generating traffic to those sites.
Did you have to add to his formula to make your minisites work? Or were you able to make his formula work without any additional strategies from your GUYS?
@Jennifer – I have my GUYS do very simple article marketing (1 article per site) and directory submissions for each site they build. Pretty simple.
I recommend that everyone use squidoo lenses as well as digg and such. They are highly reviewed by google and keep specific keywords in the article and you will get traffic.
Tip #1 of the day!
Cheers,
steve
Hi John,
Interesting concept, but wouldn’t this model be much more profitable if it was to integrate multiple monetization methods into the mix.
Instead of just generating “cents per click” adsense revenue, surely it would be much better if it was more like the model at:
http://www.ericstips.com/sitebotdemo/
Food for thought.
Alan H
Hi John,
Watched both… and you’re right, both have a place all depending on what you want in the way of outcomes. Or should I say how much and how quickly.
Joel’s 3-700 model, will last as long as the products being promoted are around.
Automated online business… is a more long-term sustainable model. But as you say there’s no reason why we can’t do both. What’s the worst that can happen?
)
Need to pay your utility bills each month… for me I’ll go 3-700… wanting to pay off your mortgage and other big ticket items, I’ll be going Automated model. Each model has it’s role and I’m viewing them in that way. I like them both.
I’m loving what Adam is sharing. Very cool stuff. It’s online marketers like Adam, Alan, Joel and yourself (who keep it real) are the guys to follow… out of the medley of other IM’ers.
Thanks again for sharing some great stuff.
John
)
Hi John
I recently put up my first product based site. I followed the NPC method but found that the NPPress custom template to be too retrictive. The main problem I had was implementing split testing on the landing page. Still, I learnt alot and I am making some sales. Whilst I continue to drive traffic to my first site, I want to embark on a Mini Site type project. If you had to choose, what would you recommend; Mini Site formula or Nanobloggers? Also, I was advised by a successful marketer that I respect that it is better to go deep than wide. If you have the time I would welcome your thoughts.
In my opinion, automated online businesses wins easily.
This is because I would be much more willing to put my company’s name on the online businesses.
I wouldn’t want my company’s image to be associated with these “spammy looking” article niche sites.
Yes, I agree that the formula makes money; however, building automated online businesses that are respected will help build your personal and company’s brand.
This will lead you to many more joint venture opportunities from other business men in the future. This is something that is probably not possible from the mini-site formula mentioned above.
Best,
Robert M. Cavezza (Bob)
Excellent stuff, John! I am enjoying your blog & wanted you to know that I appreciate it. This topic is very common amongst new Internet marketers, and I think you’ve addressed it quite well with 2 viable options for people. Thanks again!
Option 1 definitely best as having your own products to promote is definitely the better long term strategy.
But then I would say that, wouldn’t I?
)
@Gret – I personally prefer to go the nanobloggers/npc route.
Also, yes, I agree that it's better to go deep than wide. Find a profitable niche, then stick with it and create multiple products in that niche.
All things can come and go, or change in effectiveness over time.
All strategies should be tweaked with the initial goal (and long term strategy) of list building as the first action step. Then, if the sky falls, or sites implode, you still have your list that you have been building over time. There will always be new products to send to your lists.
Of course, the best strategy when list building is to establish a relationship with your lists, versus just trying to sell with every email… The 80/20 rule has been suggested as a good rule of thumb. 80% of the emails to your list should be content rich only with maybe an occasional P.S. to provide a link. Then, only 20% of the time should be a more direct solicitation or offer. If you build the list around the relationship, the majority will not mind the occasional direct offer. If you are too aggressive, your opt-out rate will be higher.
Regarding which of the techniques above are better, diversification of assetts is always the most prudent choice… so both are good…
Outsourcing the tasks involved for both techniques will make the issue, of which is better, irrelevant. As long as it is profitable (i.e. making more money for you than you spend on outsourcing) then who cares…..
Do both..
The internet is an INFINITE resource only limited by the respective individual.
I am just about to do my first ad it is an email submit for a free apple product. I am putting a 125 x 125 banner on an iphone website direct link to giveaway squeeze page. It cost $70 a month for the ad. If it works there are a 100 more I can do. I like the idea of outsourcing but instead of relying just on your training I would want to already be making money and know how to train them myself. I am sold on the idea though. Thanks,
Jeff
PS I would later want to be an affiliate if there are good residuals