Website Promotion Plan For Your Outsourcers

Following is an email I got from one of my GUYS detailing the promotion methods we use for different types of websites. You can use this for your GUYS.

This is also very instructive for you in terms of what you should be doing for your websites. What my guys do is awesome.

I added the parts in CAPITALS.


Sites Handled by [NAME]:
[THESE ARE SITES USING METHODS LIKE THE MINI-SITE FORMULA OR PNE OR OTHER SIMILAR METHODS. THESE ARE NOT SITES WE SPEND A LOT OF TIME ON. THEY ARE OFTEN EXPERIMENTAL OR SMALL/AUTOMATED SITES.
THESE SITES GET BUILT ONCE, PROMOTED ONCE, AND MAYBE UPDATED/PROMOTED EVERY 6 MONTHS AFTER THAT. I DON'T EXPECT ANY OF THESE SITES TO MAKE ME A LOT OF MONEY.]

Method of promotion:

Directory Submission
Submission to ezinearticles


Sites handles by [NAME]:

[THESE ARE SITES THAT I EXPECT TO DO REASONABLY WELL ($500-$3000/MONTH). SOME OF THESE ARE USING THE NPC METHOD. THEY ARE SITES WE SPEND MORE TIME ON, BUT THEY HAVEN'T GOTTEN TO THE HUGE STAGE YET (SOME OF THESE WILL MOVE UP TO THE LAST CATEGORY OF SITES).
THESE SITES GET PROMOTED EVERY MONTH, MAYBE MORE OFTEN THAN THAT.]

Method of promotion:

site: www.xxxxxxxxxxx.com (this one is the best of this type of site that we have)
Directory Submission
Article Submission
Bookmarking
Yahoo Answers
Mininet
Blog Comment
Forum

other sites:
Submission to Ezinearticles
Little bit of Yahoo Answers and Forum posting


Sites handle by [NAME]:

[THESE ARE OUR BIG SITES. THEY ARE SITES THAT WE EXPECT TO CONTRIBUTE OVER $5K/MONTH TO THE BUSINESS. SOME OF THESE ARE USING THE NPC METHOD. OTHERS ARE LARGE AFFILIATE SITES. THEY'RE STILL COMPLETELY AUTOMATED (from my point of view) BUT WE GIVE THEM MORE ATTENTION THAN ANY OF THE OTHERS.
THESE GET PROMOTED AT LEAST WEEKLY.]

Method of Promotion:
Directory Submission (done)
Article Submission
Mininet
Forum
Bookmarking (occasionally)
One-way link from blogs: Content spooling, 1waylinks, free traffic system
A little bit of Blog comment and yahoo answers.


Here are my thoughts. (THIS PART STILL WRITTEN BY MY GUY)

For me, the best method in building backlinks are article marketing and blogs. Search engines love content. Articles and blogs are often updated and SE’s love them. It also looks very natural in the eyes of the SE’s.

For direct traffic, yahoo answers and video marketing are the best strategy.

Forum posting (with signature link) and blog comment can deliver both backlink and traffic as long as it is posted on relevant sites. But the problem is, there are only few forum sites related to the topics. And for blog comments, most of the blogs are moderated so woudl it take time for your comment to be posted. Most blogs now have nofollow attributes on comments and Google does not follow them anymore (as posted to their webmaster support website). But other search engines may handle this attribute differently.

In the case of [NAME], as she handles so many websites, I think Free traffic System can really help her. I am still looking on how this system works. But I think this can make linkbuilding easy and effective. For me, directory submission is good if the website is new. But if it is already indexed by SE, it is not that important exept if the directory is an authority site such as Dmoz and Yahoo Dir.

This is what I’ve been doing:

New site:
Directory Submission
Bookmarking
Yahoo answers
Blog Comment

If the site is indexed:
Article Submission
One-way links from blogs
(this will help the website increase its ranking the natural way)

If there is a sudden drop on the rankings or as the site gets more established:
Forum Posting to dofollow forum sites
One-way links from blogs.
(this can give instant backlink to the site because it does not need approval and review)

For maintenance:
Combination of all these methods
Video marketing for traffic

Not bad as a website marketing plan that we came up with over time. Here are some of my thoughts for your benefit (I sent this to him):

  • I want to use 3waylinks.net in addition to 1waylinks.net on all the sites. Both can be used just once on the experimental sites, but should be used regularly on our good sites. Both are very good.
  • I haven’t used the free traffic system, so I don’t know how effective it is. My GUY seems to think it’s good so I told him to buy it.
  • I think we should be doing video submissions for all sites. Experimental sites can have just 1 video submitted. Better sites should have it done regularly.
  • I wouldn’t worry too much about the nofollow attribute thing
    on blogs. I don’t think google discounts it as much as they say they
    do. I think it’s still valid to post comments on those sites.
  • We use Unique Article Wizard for article marketing.
  • We use Traffic Geyser for video marketing

If you (the reader) have other systems you use to promote your sites, please post in the comments.

Training for YOUR GUYS for all the methods mentioned above are available as a member of ReplaceMyself.com. The training is designed to teach YOUR GUYS how to do what MY GUYS are doing for me.

Filed under Marketing, outsourcing by

Comment

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Comments on Website Promotion Plan For Your Outsourcers »

Great resource thanks. It’s really a lot of work and almost impossible to do without help.

I’m doing a lot of article submissions, also with UAW, and more and video submissions that seem to work well too.

Gunter

Stephan @ 9:50 am

Agree with Gunter, it is a lot of work and almost impossible if you have more than one website and you have not outsourced.

I do almost all of these, would like to add linkvana and Article Marketing Automation to the mix.

For people om a budget I suggest Isnare (Although they are taking HORRIBLY long with my latest submissions).

I also buy side wide links on Digital Point.

Otherwise I am not aware of any “secret” in terms of link building other than plain hard work (which must be outsourced)

7/14/2009

Brute Force SEO Review @ 1:45 pm

Hello John and Friends,
Lisa Schwartz here. Wanted to drop you a note and let you know that I really like your latest post. Yes, as I mentioned last time at http://www.jonasblog.com/?s=lisa+schwartz I do believe in a system and have built my very own manufacturing line of team members who have developed the system structure your VA articulates above.

So, what’s new? I’ve now added a full time content writer and am slowing trickling in the methods described at http://www.jonasblog.com/2009/01/an-automated-online-business-model.html. Made $37.50 on one report. Not bad, it’s a small start for the first site :) . This method, as you state above, requires website design, content creation, keyword research, site promotion/SEO.

Since you know that I devour and am now up to about 75 sites using http://www.jonasblog.com/2009/02/how-to-make-3-700-times-a-day.html you know that the missing link is… the drum roll :) , content ! So now I’m using the team to do the mini site formula and,.. “now read this part — tip here :) ” promote via content using the NPC formula. Ah, now John has another blog post to write to tie that concept in. LOL.
Cheers,
Lisa

Thanks for posting this, John!

With all the site promotion methods available, it’s a good idea to deploy your resources where they will do the most good!

It also helps to schedule what batches of sites get what treatment on a calendar, this reduces the micro management that can happen when you have alot of sites to promote.

Howard

Paul @ 5:04 pm

I would recommend Gunters service(see above) from Get Articles Done – he has a good system in place……..

8/10/2009

KwikStartVideos @ 3:41 am

Due to the very time consuming methods involved in website promotion I am now considering outsourcing as the solution.

8/26/2009

chris @ 9:09 am

John,
Thanks for your generosity in sharing such a valuable resource.

9/1/2009

Timothy Whobrey @ 6:41 pm

Hey John Jonas!

That was a great post! While 75% of my work is going great with the Filipino staff…I have not found a writer/SEO person to last a month (total six), especially using the NPC article submission process. So, I have had to farm that out here in the U.S. (high dollars). If you have any insight, for this area of expertise, please pass it on to me. But, let me tell you that I did some slight modifications to my employment letters to approximately 20-canidates and always received @ least five to six good technical people. One out of 5-6 of these canidates call me now, each month, to see if there are any openings. John it is a dream come true for these technical guys. I look to bring on board a project mgr. by years end, so I can completely fulfill your biz system.

Also, we didn’t have time to chat this weekend, but everyone loved your presentation on Sunday @ the M.B. seminar. As soon as everyone knew, I had been working with your system they cornered me for the rest of the afternoon and even on the plane to Dallas. I’ll pass on the above info to them know, since it was a timely post.

Oh, by the way…”and Thank You Sir”!!!

9/12/2009

Peter @ 12:34 pm

I’d like to take the leap to replace myself but I haven’t time to be trying to find decent guys and not guys that disappear after less than a month as above. I would also want to know how much I’m actually going to have to fork out e.g. ezinearticle submissions, traffic geysey monthly costs, etc etc. how much ongoing monthly costs (including replacemyself) would amount to

10/20/2009

OneLifeNoFear @ 6:26 pm

Hi

Vry good info. I have recently relocated in Australia for a while and the time zoning is much better for the Phillipines. Time to expand upon things I guess. Cheers

11/15/2009

Dan @ 9:46 pm

These are great ideas for people with money to invest, but not for newbies just starting out on a shoestring budget.

11/20/2009

Jeromy @ 5:51 pm

Great Post John,

I have had my first two “mini” sites made by my new guy. I must admit it has been a slow process, because we both had a lot of learning to do. However, now that we have got through one, I know the next will be easier and easier. We did a PPC exeriment. I drove around 1500 clicks, I has 47 order form impressions, but only ONE actual conversion. So $380 loss on this project, ouch!

What we learned is that we built a good landing page (although it didn’t presell well enough), ads and keywords, high CTR, which resulted in the QS being very good. Obviously, this site can not be promoted via PPC again, until we can show a better “presell” conversion rate. So, what I am going to have my guy do is build a simple mini net for the site, add some more graphic, review our promotion product (see if there is a better one out there that might convert better). The though being, lets see what sort of results we can get with Free Organic traffic.

While he works on that, I will be looking for a new Niche to get into.

Thanks John!

JeromyS
http://twitter.com/JeromyS

1/2/2010

Jerry Clark @ 12:06 pm

John,

Thanks again for your keen insight and detailed instructions. I have also found article marketing to provide the fastest backlinks and getting articles found on the first pages of Google with keywords.

I am a subscriber to your Outsourcing and will continue on…

Happy new year!

1/9/2010

Zenon Issel @ 12:23 am

I have had quite a few challenges in locating, communicating with, and retaining the personnel hired from the Philippines. In fact one just disappeared after dragging a project on for some time. Micro managing, I have found, is the key starting out to ensure that the hire is a good one(although I have yet to find one). It is so tough to find and work with people from the Philippines hiring site!

1/10/2010

Adam @ 12:12 am

Zenon i understand where you are coming from.

With hiring workers from the Philippines you have to go thru a pretty big list, i have now 10 full time workers from the Philippines within 2-3 month period using Johns methods.

I emailed a list of around 50 per day to prospects, within my list of research from the website. Many and i say many do not respond at all, or will later 3-4 weeks later as many set up a email used only for there resume or dont check it regularly. Once you get return emails i ask more detailed questions to try to narrow down the search. After i make a deal with once of them. I set them up with a task that would be harder than normal to see how dedicated they are.

I have been thru many outsources that either dont show up for the first day of work or either start and cant deal with the task and then you just never here from them again. These type of workers you dont want to work with anyways and is just part of the process. At first i got very frustrated with the process but now that i have a full team work out great i am very very happy that i stuck it out.

Tips

1. email a large list of prospects daily, use bcc with a template email message.

2. Be Specific for what you are looking for in your request or job opening. This will help with narrowing down the field or quality responses.

3. Always negotiate the terms.

4. Use tools to help interface with your team, like basecamp and google docs, and jing for training.

5. Hire fast, fire faster. ( hire them and if they dont work out move on dont feel bad) I have stuck it out thinking oh i can change their bad ways or teach them. You will get a gut feeling if they will workout go with your intuition. If it dont feel right then move on. Learn from my mistakes. If they are not willing to change/learn you cant make them.

6. Lastly… remember this is supposed to be fun and rewarding. Try to look at it from a positive perceptive and you will get positive results.

1/23/2010

Peter Locuratolo @ 3:49 am

Sounds like you've assembled a great team. Congratulations.

3/4/2010

ZenGlen @ 12:27 pm

What I'm impressed with is that your GUY came up with all of this. He clearly dug into the training, applied what he learned, and has now earned so much trust with you that you're willing to spend money on a product/service based on his recommendation.

Did you groom this guy from an entry level worker, or was he already 'into' this stuff?

3/9/2010

Mark Schrag @ 8:27 am

Great post John. It is interesting, but also frustrating to see that others have had problems with retaining or hearing from workers, I have had no success with 2 hired workers(from the prefound list) Now I realize it may not be my communication with the hired person. I need to analyze this, It is harder now than 5 months ago to find a qualified person, for the tasks that I need done, from the prefound list. It is discouraging to not hear from my selected person after trying with many emails. This wastes another month of time. i will keep trying , as I realize i need to outsource to succeed. Also, Dan Has done a great job in responding to my support questions. Thanks Dan

3/14/2010

johnjonas @ 3:13 am

I groomed him!

That's soooo important. There really aren't guys who already know this stuff. I mean…there are a few…but they're really hard to find and you really have to just take your chances to find them.

4/14/2010

Ori @ 5:32 pm

Are mini-sites the same as closed link wheels? If yes,from my experience Google detect it.
How do you prevent Google to detect your footprints on your mini sites?

5/12/2010

Teresa @ 4:05 pm

Please explain how did this program (replace myself.com_)works -kind of confused. please reply very important. scanland2hotmail.com

5/20/2010

Malcolm @ 5:23 am

Hi. Useful post. We are developing a traffic approach right now. My outsourcer has done link building before and I have read everything going, so we will get somewhere. As far as employing Filipinos – I have been through 4 in a month. One went after 3 days – he proved untrustworthy: another after 3 weeks – he lied on the Application Form I created. Of the other two – one is a content write with perfect English. The other studies team leading in his own time and is shaping up nicely. I am very happy with the two remaining. The latter is now helping me to recruit a third person. For me, one key has been identifying discrete 'projects' – ie systems which make money. JJ has one – his Bus in a Box. I have 3 others identified at present, including Steve Clayton's Adsense site methods. Once they are making money – they can be ramped up. Easy? No! But if it was everyone would be doing it! Rewarding? I have a VERY positive feeling about this. Thanks JJ – good information and, more importantly, inspiration. Keep an eye on this case study ;-) Thanks again for this post.

7/24/2010

Jenn Argireline @ 7:00 am

Thanks for the information John.

I always kind of knew what had to be done but it's nice clarification.
There is so much to be done it's difficult to know what to work on first.

It would be interesting to know how much you pay your team each month.

8/17/2010

Denise @ 1:22 pm

I second the question that Ori asked above? Google for sure can tell that these mini sites and link wheels are not natural?

8/28/2010

Web Pro @ 3:11 pm

In my testing MyWayLinks is far better than 3WayLinks

Leave a Comment

Disclaimer: According to the new FTC guidelines, I have to tell you that sometimes I get paid for recommending certain products on my blog. Not all the time, but often. Sometimes I get products for free (ok...fine...most of the time I get stuff for free).

Register Login