Local Business Marketing with Jim Cockrum

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Marketing to local businesses, and helping them do their internet marketing, is what I would do if I had to start everything over.

It’s easy.

It’s profitable.

It’s easy to understand from beginning to end.

There’s almost no risk.

It’s easy to get started.

You don’t have to be technical.

You don’t have to know everything when you get started. You just have to know more than the small business owner does about marketing on the internet. Simple.

Yesterday I did an amazing interview with Jim Cockrum, owner of OfflineBiz.com.

Jim gave some amazing tips on how to be successful in doing online marketing work for offline businesses.

It’s 94 minutes long (it was so good that I didn’t want to stop it at an hour).

Get Flash to see this player.

Just so you know, there isn’t a sales pitch in this.

Jim does own OfflineBiz.com which has TONS of resources to help you succeed with this, but it’s $50 to join. Very reasonable.

Here are notes I took along with their timestamps for when Jim talked about these things:

  • 12:00 – why this is a great market
  • 12:43 – beginning of “How do you get a client”
  • 13:14 – you need to talk to people
  • 13:47 – no business card, no website, just being “a fellow business owner”
  • 15:26 – 4 line letter – direct mail you can send to business owners
  • The conversation between 15:26 and 18:00 is amazing
  • 18:15 – build websites then auction them off for a monthly amount (typically $500 – $2000/month)
  • 19:09 – another way to get clients is to knock doors of the businesses you use in your community
  • 21:25 – how to find local business addresses from their websites
  • 23:00 – “Turn Tuesday night into the busies night of the week”
  • 24:50 – using TrafficGeyser to get results for your clients
  • 26:15 – partner with web design companies to get clients
  • 30:50 – Top services to sell to people (really just ideas for services to sell)
    • mobile websites (this conversation is amazing)
    • testimonials
    • google maps
    • social media services

  • 35:14 – what kinds of businesses to target
  • 38:30 – finding businesses based on where people are already advertising on PPC
  • 40:22 – why you don’t need a price sheet of services
  • 41:40 – how to get on stage in front of an entire industry of small business owners
  • 44:00 – Q&A
  • 69:28 – how to collect money from clients
  • 72:30 – Questions to ask local business owners
  • 78:43 – What to outsource and what not to
  • Here’s my affiliate link to join OfflineBiz.com if you want to use it.

    Last night a few hours after the call I had this IM sent to me.

    Here’s an email I got with more feedback on the call:

    John Jonas and Jim Cockrum Local Business Marketing Testimonial

    154 comments on this post.
    1. Fred:

      ----

    2. Bruce:

      ----

    3. Jeff:

      ----

    4. Michael:

      ----

    5. @cahura:

      ----

    6. Wade:

      ----

    7. James:

      ----

    8. Luda:

      ----

    9. Charlie:

      ----

    10. Laura:

      ----

    11. RK Castillo:

      ----

    12. Susan:

      ----

    13. RK Castillo:

      ----

    14. Christopher:

      ----

    15. Meg:

      ----

    16. Meg:

      ----

    17. Ken Collier:

      ----

    18. Meg:

      ----

    19. medigaphelp:

      ----

    20. johnjonas:

      ----

    21. johnjonas:

      ----

    22. johnjonas:

      ----

    23. johnjonas:

      ----

    24. johnjonas:

      ----

    25. Lior:

      ----

    26. Jim Cockrum:

      ----

    27. Jim Cockrum:

      ----

    28. Jim Cockrum:

      ----

    29. Jim:

      ----

    30. Jim:

      ----

    31. Joohee:

      ----

    32. Jim:

      ----

    33. Rick@Accounting Col.:

      ----

    34. VottEagepttow:

      ----

    35. Reandefealp:

      ----

    36. NeuseDerfex:

      ----

    37. Allegro:

      ----

    38. vexemkjdwlp:

      ----

    39. BaraKuJK:

      ----

    40. Fallon Dunwoody:

      ----

    41. Chin Shier:

      ----

    42. Maribeth Roseman:

      ----

    43. Ethel Nutt:

      ----

    44. hyip:

      ----

    45. invest liberty reserve:

      ----

    46. nova 2 hd apk:

      ----

    47. Le Shelpman:

      ----

    48. Rheba Romelus:

      ----

    49. invest liberty reserve:

      ----

    50. nova 2 hd apk:

      ----

    51. Rebeca Ritcher:

      ----

    52. minecraft skins:

      ----

    53. App For Android:

      ----

    54. invest liberty reserve:

      ----

    55. liberty reserve:

      ----

    56. Krishna Pacior:

      ----

    57. Ai Haurin:

      ----

    58. NeuseDerfex:

      ----

    59. hyip:

      ----

    60. Steven Driere:

      ----

    61. invest liberty reserve:

      ----

    62. Freeride Schweiz:

      ----

    63. Android Free Application:

      ----

    64. invest liberty reserve:

      ----

    65. wearing a cumberbun:

      ----

    66. cumberbun:

      ----

    67. Cory Burrola:

      ----

    68. android market:

      ----

    69. Prootahycloto:

      ----

    70. Man And Van:

      ----

    71. grabatron app android:

      ----

    72. hyip investment:

      ----

    73. jelly defense apk download:

      ----

    74. Wilda Ciucci:

      ----

    75. a1813086:

      ----

    76. Gun Games:

      ----

    77. Clifton Perlstein:

      ----

    78. Eddy Viola:

      ----

    79. law firms in swindon:

      ----

    80. san diego seo services:

      ----

    81. Tyson F. Gautreaux:

      ----

    82. Hipolito M. Wiseman:

      ----

    83. a4024875:

      ----

    84. seostarterpack.com:

      ----

    85. Dog Snuggie:

      ----

    86. Cheap Cycle Jerseys:

      ----

    87. Accident claims:

      ----

    88. fitness health:

      ----

    89. what is fire:

      ----

    90. oil portrait from photo:

      ----

    91. travertine floor tiles:

      ----

    92. Pregnancy Problems:

      ----

    93. funny videos:

      ----

    94. geld im internet:

      ----

    95. Accident Attorney Philadelphia:

      ----

    96. intimate weddings:

      ----

    97. intimate weddings:

      ----

    98. Personal Injury Attorney Philadelphia:

      ----

    99. Short Sale Homes Seminole County:

      ----

    100. ricoh mpc2551:

      ----

    101. Winter Park Real Estate Listings:

      ----

    102. modern rug:

      ----

    103. piala eropa 2012:

      ----

    104. Cheap Cycilng Jerseys 2012:

      ----

    105. click:

      ----

    106. Jerlene Bradica:

      ----

    107. baccarat online:

      ----

    108. anal sex:

      ----

    109. LittleBlueKangaroo:

      ----

    110. grabatron app android:

      ----

    111. how to make protein shakes:

      ----

    112. LittleBlueKangaroo:

      ----

    113. Laurine Medosch:

      ----

    114. billiga webbhotell:

      ----

    115. Gita Rybij:

      ----

    116. Węże gumowe:

      ----

    117. wealthy affiliate review:

      ----

    118. Leana Dyer:

      ----

    119. nebraska car insurance:

      ----

    120. Deann Vanlent:

      ----

    121. Kermit:

      ----

    122. AIR CONDITIONING and HEATING REPAIR:

      ----

    123. balustrady:

      ----

    124. Nikon D5100 vs Canon T3i:

      ----

    125. odloty:

      ----

    126. search engine optimization naples fl:

      ----

    127. Lyle Cavaluzzi:

      ----

    128. web link directory:

      ----

    129. filastrocca da suonare:

      ----

    130. website directory:

      ----

    131. balustrady:

      ----

    132. payday loan:

      ----

    133. Dog Snuggie:

      ----

    134. search engine optimization naples fl:

      ----

    135. cliquez ici:

      ----

    136. time attendance:

      ----

    137. secondhand bricks:

      ----

    138. Las Vegas Seo:

      ----

    139. how to get free microsoft points:

      ----

    140. reclaimed bricks:

      ----

    141. how to get free microsoft points:

      ----

    142. Financial Adviser:

      ----

    143. Seo Las Vegas:

      ----

    144. http://www.planchaelectrique.net/:

      ----

    145. sympatia:

      ----

    146. Financial Planning for Retirement:

      ----

    147. casque audio tv sans fil:

      ----

    148. rochester electrician:

      ----

    149. car insurance kansas:

      ----

    150. canterbury electricians:

      ----

    151. fotografia slubna bydgoszcz:

      ----

    152. sorbetière:

      ----

    153. table a langer:

      ----

    154. Game Guardian:

      ----

    Leave a comment






    nine + 7 =