Discovering Market Demographics (research)

One of my GUYS sent me this tool today:

http://clues.yahoo.com/analysis

It will show you who’s searching for the keywords you’re targeting by:

• age
• gender
• location
• search volume
• alternative keywords

Put in “photoshop” and “learn guitar” for some surprising demographics (at least…surprising to me!).

It would be super easy to be marketing to the wrong demographic if you’re in those markets.