Outsourcing Local Business Marketing Success Story: Derral

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

This is a great case study of how Derrel has used outsourcing to succeed in providing local business marketing services.

Derral has done a great job in setting up his business with outsourcing.

The quality of the video is pretty bad. The audio is much better.

It’s surprisingly difficult to get good video+audo recording in today’s world.

File Download: MP3 Audio, ~27mb MB — File Download: iPhone/iPod Version

Here’s a summary of the case study.

  1. 1:15 – He does website design, programming, and SEO for people.
  2. 1:55 – the joys of internet connection problems
  3. 2:25 – problems with hiring local people to do the work for you
  4. 2:50 – Cultural differences with India
  5. 3:30 – A “Yes” in India isn’t the same as a “Yes” in the USA
  6. 5:20 – Copying and Pasting an email template
  7. 6:00 – How he filters people in hiring (this is really good)
  8. 8:00 – His experience giving a first task
  9. 8:45 – How much writing is possible…just don’t expect this
  10. 10:15 – Looking for a technical person (HTML, PHP, CSS)
  11. 11:00 – Giving leeway
  12. 11:25 – Another Filipino going above and beyond
  13. 12:15 – When Derral realized he had replaced himself
  14. 13:00 – Don’t find a jack-of-all-trades
  15. 14:10 – Kinds of people to hire < <-- Video quality gets much better here
    • English Writer
    • Technical person (programmer)
    • 16:20 – how to test a programmer
    • 17:30 – PHP is a more important skill than “wordpress programming”
    • Graphic designer
    • SEO (he talks about this at 25:55)
    • Video Editing and video marketing (he talks about this at 26:20)
    • 19:00 – filling their downtime to generate passive income
    • 21:55 – Keeping people in stable work so they don’t look for other work
    • 22:40 – Letting them finish something before starting something new
    • 23:45 – What you can do when you have a programmer working for you
    • 24:25 – Not outsourcing keyword research
    • 26:45 – SEO takes time!!!
    • 27:00 – How we both haven’t outsourced social media yet (if you have, please contact me!)
    • 28:12 – When to get a project manager
    • 30:00 – How much to be involved with the project manager
    • 30:50 – using screen capture will make your life easier
    • 31:40 – TREAT YOUR PEOPLE WELL!!!
    • 32:30 – Giving praise
    • 33:00 – Specific hiring tips (and an interruption)
    • 34:00 – Contract work (freelancers) doesn’t work as well as hiring full-time
    • 36:40 – Video works great for getting exactly what you want done
    • 37:00 – Going from sceptic to success story!


If you have a Success Story, Please share it!. I want to hear about your success (and I’ll probably give you some free advice if you do).


82 comments on this post.
  1. @jim_cockrum:

    ----

  2. neo:

    ----

  3. John:

    ----

  4. johnjonas:

    ----

  5. johnjonas:

    ----

  6. Allegro:

    ----

  7. Krystina Naves:

    ----

  8. Caitlin Hackenmiller:

    ----

  9. Jaimee Piepenbrink:

    ----

  10. Digna Saager:

    ----

  11. Tawny Peterschick:

    ----

  12. Jacquelyn Mettig:

    ----

  13. Lorelei Compagno:

    ----

  14. Berneice Sibilio:

    ----

  15. Cheryll Viltz:

    ----

  16. Miss Spickerman:

    ----

  17. tuxedo cumberbun:

    ----

  18. efterskoleliv:

    ----

  19. Janey Borth:

    ----

  20. Jazmine Glisson:

    ----

  21. doğum kontrol yöntemleri:

    ----

  22. Türkiye Rehberi:

    ----

  23. Leigh Crawley:

    ----

  24. güncel blog:

    ----

  25. bola tangkas:

    ----

  26. dizi izle:

    ----

  27. a2941187:

    ----

  28. dell laptop klavyesi:

    ----

  29. portrait paintings:

    ----

  30. unique weddings:

    ----

  31. Accident Attorney Philadelphia:

    ----

  32. model uçak:

    ----

  33. Real Estate Altamonte Springs:

    ----

  34. polar bere:

    ----

  35. www.modern-rug.co.uk:

    ----

  36. paysafe bozdurma:

    ----

  37. nsa personals:

    ----

  38. samsung 1080p hdtv:

    ----

  39. Britt Doren:

    ----

  40. Cheap Bike Jerseys:

    ----

  41. Little Blue Kangaroo:

    ----

  42. zwrot podatku:

    ----

  43. halloween information:

    ----

  44. Przewody hydrauliczne:

    ----

  45. Jung Mosen:

    ----

  46. zwrot podatku holandia:

    ----

  47. zwrot podatku z holandii:

    ----

  48. zwrot podatku holandia:

    ----

  49. Financial Advisers:

    ----

  50. billiga webbhotell:

    ----

  51. seo company naples:

    ----

  52. balustrady:

    ----

  53. Dale Orrala:

    ----

  54. SuMa Wasserbetten:

    ----

  55. tabletki na odchudzanie:

    ----

  56. Progetti musicali:

    ----

  57. web link directory:

    ----

  58. AIR DOCTOR INC.:

    ----

  59. Arthritis Treated with Alternative Medicine:

    ----

  60. porno izle:

    ----

  61. saç bakımı:

    ----

  62. Attic Exhaust Fans:

    ----

  63. escort:

    ----

  64. mail archiving:

    ----

  65. webcam chat:

    ----

  66. barriere de securite:

    ----

  67. odchudzanie:

    ----

  68. lit parapluie babymoov:

    ----

  69. Jong Datcher:

    ----

  70. E-Zigaretten:

    ----

  71. Ming Hinch:

    ----

  72. Tyree Wehn:

    ----

  73. Becki Mcclamma:

    ----

  74. kent electrician:

    ----

  75. casque audio sans fil:

    ----

  76. Julian Leaks:

    ----

  77. dating:

    ----

  78. @PageOneSEOsvc:

    ----

  79. Como vender empresas:

    ----

  80. Vender minha empresa:

    ----

  81. Ben Brooks:

    ----

  82. SEO Services:

    ----

Leave a comment






3 + = eleven