Outsourcing Case Study – Lisa Schwartz
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So often I have people ask me questions that I don’t have answers to:
- “What kind of person do I hire first?”
- “How long does it take them to get up to speed?”
- “What do I have them do for me?”
The other day I got an email from Lisa Schwartz that hinted towards her having a great experience that answers these questions.
I got on skype with her and recorded the call.
Get Flash to see this player.
Here are the answers to the questions above:
- “How long does it take someone to get up to speed?”
- She has been at this for 6 weeks and has had 6 sites built in that time. She expects to be building 2-3 sites per day within the next few weeks
- She hired a “blog builder.” Someone to get everything up and running.
- Then she hired an “SEO” person. Someone to promote the blogs (your blog builder could do this themselves)
- Then she got a “VA.” Someone to do everything else that’s required.
- Build Blogs
- Research
- SEO
- Video marketing
- Article marketing
- Social Bookmarking
- Social Networking
- Phone calls
- Reporting/Tracking
- …
Then, notice some other general business items she talks about:
- She understands her business model very well. Please think about this for yourself. If you don’t understand your business model VERY well, go back and learn more before continuing.
- She is working on just one thing. She’s doing it very well. She’s not chasing bright shiny objects (the latest and greatest launch)
- She synthesized all the info from all the things she’s learned and is using it all in this business. Remember, you’re running a BUSINESS here. There will be set-backs. Work through them!
Training for all of what her GUYS are doing for her is available inside ReplaceMyself.com.
She’s using Joel Petersons Mini Site Formula which I reviewed here.
‘Outsourcing Case Study - Lisa Schwartz’ by John Jonas:
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