Blog Disclaimer As Per The New FTC Guidelines

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First of all, there’s a LOT of misinformation about the new FTC guidelines about bloggers, affiliates, and testimonials.

I’m going to outline the main points (from the link above) and give a couple example disclaimers.

1. Clearly Disclose Typical Results

From the FTC page:

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect.

Notice that you CAN use testimonials with results that aren’t typical. If you do, you just have to also disclose somewhere what the average user might expect.

2. Disclose Affiliate Relationships

From the FTC page:

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed.

If you get paid or get free “stuff” from advertisers, disclose it.

3. Don’t Lie

From the FTC page:

the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers

Don’t make false statements (fake testimonials, fake checks, fake results, …), don’t lie, and disclose your affiliate relationships.

Example

Here are a couple example disclaimers. Another great way to find your own disclaimers is to look at blogs or websites that are of the same nature as yours, and look at their disclaimer.

I would put this in the footer of every page on your site.

Disclaimer: I am not a lawyer. I suggest you consult your own attorney. :-)

Simple:

Disclaimer: I may receive compensation from other websites I mention on my blog. You should probably assume I do. Sometimes (often) products I promote I receive for free.

Blog Disclaimer:

Disclosure: You should assume that the owner of this website is an affiliate for providers of goods and services mentioned on this website. The owner may be compensated when you purchase after clicking on a link. The owner may also have received the product for free. Perform due diligence before purchasing from this or any other website.

Money Making Disclaimer:

Income examples are representative of some of the most successful participants in the program. Some individuals purchasing the program may make little or NO MONEY AT ALL. These claims are not a guarantee of your income, nor are they typical of average participants. Individual results will vary greatly and in accordance to your input, determination, hard work, and ability to follow directions. Results will vary by person.

Marketing Story Disclaimer:

Please also recognize that the story and comments depicted on this site and the person depicted in the story are not real. Rather, the story is based on what some people have achieved with these and other similar products.

If you have more insight on this, please post in the comments.

If you have more disclaimer info, please post it also.

If this was helpful please Digg it –>

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