Case Study: Outsourcing Local Business Online Marketing Services

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David is another great success story with outsourcing to the Philippines.

He has built a really great business thanks to being able to outsource all his fulfillment work.

After the video is a summary of the case study.

File Download: MP3 Audio, ~7mb MB — File Download: iPhone/iPod Version

Summary of the outsourcing success study with David

  • 0:25 – Davids business model – owning the top 10 on google
  • 1:00 – What David’s 7 people in the Philippines do for him
    • free consultation
    • keyword research
    • use software
    • build backlinks
    • on-site SEO
    • creating videos and doing video marketing
    • high PR linkbuilding
    • article marketing
  • 4:05 – One of his Filipino workers does lead generation for him <-- THIS IS GENIUS
  • 5:30 – David’s hiring process
  • 6:00 – often Filipino resumes are exaggerated – expect it.
  • 6:30 – make sure they know they can ask questions
  • 7:00 – having them use tools you don’t know how to use
  • 9:00 – a couple ways he has trained his people
  • 10:10 – his tips
    • hire full-time people (not part-time)
    • have them check-in every day
    • have specific tasks for specific people
    • don’t give people money in advance!!

Recently David put together a training package for how he’s done what he’s done at Be and SEO consultant in 90 days.


If you have a Success Story, Please share it!. I want to hear about your success (and I’ll probably give you some free advice if you do).


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