General

5/19/2009

  • My Guidelines For Picking A Domain In A Niche Market

    I buy a lot of domains.
    Here are my guidelines for my GUYS when selecting a domain for a niche website.
    I have them do almost all of my research for me.

    1. I want a .com almost always. There will be times when a niche is too competitive to find a reasonable .com and in that case you can find a .org (first) or a .net (if the .org isn’t available).
    2. I want the main keywords for that niche in the domain. If the niche is “pet insurance,” I want the domain petinsurance.com. If that’s not available, try “bestpetinsurance.com.” If that’s not available, try “petinsurancesecrets.com.” If that’s not available, try something else (maybe petinsuranceworld.com or petinsurancesite.com or something like that.) Or, try putting dashes (-) in between the keywords (like pet-insurance.com)
    3. I want the shortest domain with my keywords in it first, and then if that’s not possible, add other keywords to it (best, secrets, world, …). If you have to add 2 words to get a good domain, tray adding the dashes to the domain to get a short one.
    4. Use your brain on this to get the domain that makes the most sense for that niche. For example, BestDogObedienceTraining.com makes sense, but DogObedienceTrainingSecrets.com is better, and DogObedienceTrainingWorld.com isn’t very good. Just try to think of what would be the best for getting someone who is looking for “pet insurance” to click and come to the site. What domain would they be most likely to believe willhave the answer for them.
    5. Ask me before buying any domain, but try to narrow it down to a single domain. I don’t want to have to sift through multiple domains most of the time. If I don’t like a domain, I’ll let you know.

    More of my trainings like this are available as a member of ReplaceMyself.com. This is the training I give to my Filipinos to make my life easier.

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3/17/2009

  • Which Business Is Better

    Over the past few weeks I’ve had numerous people ask me:

    “You recommended 2 different programs for online business models. Which is better?”

    Here are the two (both have a video interview):
    Make $3 700 times a day
    An Automated Online Business Model

    Here is my answer:

    BOTH

    There were a few reasons why I posted (and recommended) both of those:

    1. Both business models work
    2. Both business models are EASILY outsourced (I’m currently implementing both of them through outsourcing)
    3. I personally know the owners of both. They’re both super trustworthy.
    4. Both business models are easy to understand, and, if you implement them, it’s hard to fail at them.

    So which is better for you?
    That depends on you and your skills and your goals.
    This is where and why I tell people “you need to understand your business.”

    Here’s a summary of both. You pick which one is better for YOU (I’m doing both).

    1. An Automated Online Business Model
    NPC

    • You will build websites in niches with the goal of selling info products.
    • It’s more involved than The Mini-Site Formula.
    • Each site will make you $300-$3000/month.
    • You’ll spend more time on each site.
    • You’ll create some of your own info products.
    • You’ll do seo, articles, videos, … to market your site.
    • This is less of an affiliate business, and more of a “you own the product” business. That’s why I like it.
    • It’s permanent, but will take longer to see your first income.

    2. Make $3 700 times a day
    The Mini-Site Formula

    • You build websites in micro-niches with the goal of selling physical products as an affiliate.
    • Each site has very little time commitment.
    • Each site makes you $1-$5/day.
    • You make money strictly as an affiliate (or with adsense).
    • It’s a very scientific process.
    • No copy, emails, auto responders, sales pages, clickbank, upsells involved.
    • You market it with video (that’s what Joel does, I suggest video + articles).
    • You’ll see your first income quickly, but it might not be permanent.

    Now, it’s your turn to use your brain and pick which one appeals to you more.

    Whatever you do, only 2 things matter:

    1. Are you implementing it (if you don’t do this, nothing else matters)
    2. Are you outsourcing it (if you don’t do this, it’s only a matter of time until you stop doing #1)
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2/27/2009

  • How to make $3 - 700 Times A Day!

    Here’s Joel’s business model (think about how this fits with your guys in the Philippines):

    1. build a 30-minute mini-site
    2. ^^^ mini site makes (average) $3/day
    3. repeat 765 times
    Math
    $3/day (average) * 30 days/month = $90 per site per month (not a lot)
    $90/site/month * 100 sites = $9000/month (getting better)
    $90/site/month * 765 sites (how many Joel has) = $68,850/month (NOW WE’RE TALKING!!!)

    Or, let’s be a little more conservative…just in case Joel is full of crap (which he’s not)
    $1/site/day = $30/site/month
    100 sites * $30/site/month = $3000/month
    1000 sites $30/site/month = $30,000/month (not bad
    …
    ESPECIALLY IF YOU’RE NOT THE ONE DOING THE WORK!!!)

    Joel lives about 1/2 hour from me, so I went to his house and had him spill the beans (WATCH THIS NOW!!!).
    If you don’t believe that making money (lots of it) is possible, listen to how simple it is when you have the right system:

    Get Flash to see this player.

    YES! Joel is selling a product. It will be available March 3. I have it and it is AWESOME!

    Here’s another video with Joel explaining how simple this is.

    digg this!

2/6/2009

  • Speaking at Jeff Mills Outsourcing Conference

    I’m flying out in a few hours to Minneapolis to speak at Jeff Mills Outsourcing Seminar.

    You can join it live on Ustream for $12.95 (which I think is crazy)!

    Here’s the link to get access to the ustream feed:

    Outsourcing Seminar on Ustream

    I speak at 2:00pm Central time tomorrow, but the seminar goes for 2 days.

    Last time I did this it was a really, really good seminar. Near the end of it we spent about an hour going over what people should be doing in their businesses step-by-step-by-step. Everyone who was there (or on ustream) got so much out of it.

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2/3/2009

  • Jeff Mills on Outsourcing

    Last night I did a teleconference with Jeff Mills on outsourcing.

    We answered 17 user questions.
    Jeff has some really good stuff especially when it comes to one time outsourcing and protecting yourself.

    It’s a great call (35 megs because it’s over an hour long).

    [media:john-jonas-with-jeff-mills_outsourcing.mp3]

    digg this!

2/2/2009

  • My Swipe File

    Do you keep a swipe file of sales copy and squeeze pages and interesting marketing tactics?

    If not, why not?

    Here’s why you do it.

    When you want to create a sales/squeeze page for yourself, you can go back through all the pages you’ve bookmarked and just pull the pieces out of them that you like.

    When you’re ready to test different elements of your pages, you can just go back through your swipe file and pull out the different elements that other people have to test.

    Here’s a head start for you.

    http://delicious.com/hjuan99/swipe
    http://delicious.com/hjuan99/squeeze

    There’s some of my swipe files (easily worth $100 just having that).

    I keep my stuff on delicious.com because it’s easy, it’s online, and I never have to worry about losing it when my computer crashes.

    TIP

    When you’re ready to do your next sales page, go through the swipe pages you have and record them with jing, and tell the person you’re giving it to (hopefully your guy in the Philippines) what you like about each page.

    Here’s an example video I did (using Jing) of how I would create a page:
    How to create a sales page using a swipe file

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1/31/2009

  • Achieving Your Online Business Goals in 2009

    I did Marlon Sanders coaching call yesterday (he has an awesome coaching program) where I taught how to live the 4-hour workweek through outsourcing to the Philippines.

    He did a great write up about achieving your business goals here:
    http://www.marlonsnews.com/?p=182

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1/28/2009

  • Rick Butts Advice on Business

    Rick Butts was here at my house on Friday.

    Man is that guy smart. He really helped me understand all the web 2.0/social media stuff that’s going on and how it fits into my business.

    As we talked about living the 4-Hour Workweek, Rick said something about ReplaceMyself.com that really struck me:

    “If people aren’t using ReplaceMyself.com, the bottom line is they’re not accomplishing the 4-Hour Workweek. They either don’t really want to live it, or they don’t understand what it takes to get there.”

    [media:rick-butts-testimonial.flv]

    Thanks for the advice Rick

    You can follow Rick on twitter at http://twitter.com/rickbutts.

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1/27/2009

  • Outsourcing Video Production

    Just as an idea for those of you looking for ideas of what you can send to your guys in the Philippines.

    I just sent my guy Sony Vegas (video editing software) and said “learn this” and then asked him to take 2 video feeds, and an audio feed, and put it all together into one video where the 2 videos and the audio all sync up.

    He did it! (he’s good!)

    Sure, it wasn’t the best thing ever (it was his first shot at it). But it only took him 1 day (overnight for me) and it was done.

    I didn’t have to go to elance, look at what other people are posting, post a project, write up the details, send them the videos, pay them, realize: wait a minute, this stinks…but I’ve already paid them and now they don’t want to fix it…

    To find out how you can hire guys in the Philippines and change your life like I have, go to ReplaceMyself.com.

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1/26/2009

  • Outsourcing Testing and Tracking

    Over the past few weeks I’ve been putting off testing a few different elements of a page I have.

    I had the copy, I had the different variations, I knew what needed to be tested.

    Easy, right? Wrong.

    I just didn’t want to go back into Google website optimizer and set up the test.

    I didn’t want to deal with all the decisions that had to be made, with hassling with the code and making sure everything was working correctly.

    Doing this ^^^ isn’t living the 4-hour workweek. Especially when it creates a mental block for you and causes you to not get it done.

    Finally I decided to send an email:

    NAME OF MY GUY I SENT THIS TO,

    I would like you to learn how to use the Google website Optimizer.

    google.com/websiteoptimizer

    I have an account:
    user: XXXXXX
    pass: XXXXXX

    Here’s a video I did of the initial setup:

    http://www.hmjohn.com/video/jing/setting-up-google-website-optimizer.mp4

    I want to test a couple different headlines right now.
    —–
    HERE’S WHERE I PUT THE HEADLINES AND SUB-HEADLINES FOR HIM TO ENTER INTO THE WEBSITE OPTIMIZER
    —–
    I have some more headlines I want to test, but I don’t have
    sub-headlines for them yet, so we’ll have to do that later.

    I want to start running tests often. I have lots of copy done, and I
    want you to manage the tests. I want you to let me know as one test
    starts beating out the other tests so we can improve the site.

    Please let me know what questions you have.

    John

    Holy cow, what a load off my chest!!!

    Literally, 10 minutes of work, and I’ll never have to do testing myself again! Ah yes, living the 4-hour workweek!
    It’s amazing what you can outsource once you have good people working for you.

    To find out how I outsource these things, visit ReplaceMyself.com.

    digg this!

12/15/2008

  • The smartest internet guy I know

    Kirt doesn’t know I’m posting this, but here goes.

    There are 3 people I can say have taught me significantly more than anyone else along my career.

    1. Paul Allen - helped me get my start in this business
    2. Scott Boulch - really pushed my career over the edge
    3. Kirt Christensen

    I didn’t put anything next to Kirts name above because this post is about him.

    I can honestly say that I have never met someone who knows more about doing business online than Kirt.

    • He’s the single most knowledgeable, successful, “I touch it and it turns to gold” person I know in the online world.
    • I’ve turned to him countless times and always gotten a better answer than I had hoped for.
    • I’ve looked at businesses he’s done numerous times and thought “Why the heck didn’t I think of that…it’s so simple…yet sooo genius!”
    • He gets so ridiculously much done, I don’t know how he sleeps (or skis, or wakeboards, or travels around the world).

    If you’re looking for someone to mentor you in the online space, look at Kirt. I can almost promise you won’t be disappointed.

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12/12/2008

  • A tool for making Article Resource Boxes

    I’ve been doing article marketing for a long time.

    Here’s what I always tell people:

    “Article marketing is the second most effective thing you can do to market your website. Google Adwords is #1″.

    I use UniqueArticleWizard to do all my article submissions. It’s by far the best tool out there.

    However, up until now, it’s been difficult and confusing how to get the resource boxes correct.

    That’s why I made this article resource box creator.

    Use it (or have your employees use it) to get good, correct, useful resource boxes for your articles.

    digg this!

12/11/2008

  • Succeeding In Your Online Business (4 of 4): Implement Everything!

    3 reasons you should implement everything you know:

    1. It’s not that hard
    2. You feel so much better about yourself when you do things, instead of just learn them
    3. You’ll make a heck of a lot more money!

    You can outsource almost all of it.

    [media:implement-everything.flv]

    Steps in this series:

    1. Make Sales
    2. Use Adwords
    3. Article Marketing and JV’s
    4. Implement Everything

    Please comment!

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12/10/2008

  • Succeeding In Your Online Business (3 of 4): Articles and Jv’s

    The first part of this step isn’t debatable.The second part is.

    [media:do-article-marketing-get-jvs.flv]

    For some people, JV’s should come after parts of step 4. For others, it should be step 3.

    Article marketing SHOULD NOT be skipped.
    It should also NOT be put before adwords. I see sooooo many people do this. They don’t focus on making sales, they just write articles and send the traffic to their crappy website which they never tested.

    FAILURE!

    Everything works…when done in the right order.

    Steps in this series:

    1. Make Sales
    2. Use Adwords
    3. Article Marketing and JV’s
    4. Implement Everything!
    digg this!

11/17/2008

  • Implementing a new sales process (video marketing)

    If you know me at all, you know I’m all about implementation.
    I think it’s a huge mistake to spend time learning things that pertain to your business but not implementing them.

    So, today I’m going to implement one of them for you.

    If you haven’t seen what the guys at TrafficGeyser.com are doing, you need to check it out:

    http://www.siteproweb.com/lead/10-10-4 (I think that’s Andrew Lock’s affiliate link…lol)

    There are 2 things to learn from this:

    1. the process they’re teaching as it pertains to your business (using videos to get leads and convert them into buyers)
    2. the process they’re using to get leads and turn them into buyers

    The process they’re using is almost exactly the same as the one they’re teaching. Notice how they’re giving away great free content teaching you how to do something, and in the process they’re teaching you how to use their product. Genius!

    So, being about implementation, here’s what I did.

    I watched their video today:

    http://www.siteproweb.com/lead/10-10-4

    I see how this can fit into my business.

    So, I sent this email (You should send this email too!) to 2 of my guys in the Philippines:

    Guys,

    I know I’ve been sending you a lot of stuff to do recently. I’d like
    an update on how they’re going.

    Also, here’s another thing I want you to work on. You guys can split
    this up however you want…my suggestion is that you both come up with
    some of the questions/video topics, you both write them and edit each
    others stuff, and get talk together about what the videos should be.

    1. go here: http://trafficgeyser.com/blog/?p=40
    2. watch the video and read the pdf (they’re basically the same thing,
    but each explains a little differently).
    3. come up with the 20 video topics he talks about. I want these to
    not only be topics, but I want the questions and the answers. I’ll
    then film the videos with the scripts you send.
    4. come up with the squeeze page video script. You can use the script
    I sent you before (I think I sent it to [name ommitted]…it’s also available in
    the video training module on ReplaceMyself.com). It’s a really good script for prepping a customer to buy or opt-in and it’s super easy to follow.
    5. come up with the thank you page video script.
    6. come up with the “buy my stuff” video script.

    I realize that what I’m asking you guys to do is very different than
    what I’ve asked you to do in the past. I’m asking you to become
    salesmen. I want you to create a sales process.
    I have been doing this for years, so I’ll likely have ideas for you
    along the way. When you guys give me stuff, I’ll give you feedback.

    Let me know what you think.

    John

    A couple of notes:

    1. Obviously I’ve trained these guys. They have a very good working internet marketing knowledge (this is why I created ReplaceMyself.com in the first place…to help train other people’s employees so they would be on the same level as mine are…mine are very smart!)
    2. These guys have a very good knowledge of the market we’re going to be doing the videos in (they’re the ones who build all the websites and write all the content for it).
    3. There are going to be a couple of iterations on the scripts where they send me the scripts, and I give them feedback…not a problem…I’m prepared for it.
    4. When we have the videos, I’ll have them put them on a site and have them build the squeeze page and thank you page. I’ll also have them use trafficgeyser (I’ve already taught them how…it’s module #5 in ReplaceMyself.com) to submit the videos to all the video sites.

    Done. Implemented (or…at least…implementation started by someone else…not me!)

    It took me more time to write this blog post than it did to implement this sales process. Basically all I have to do now is hone the video scripts and then film the videos. The rest is done for me.

    If you’re not doing this, WHY NOT??????

    Seriously…let me know in the comments why not!

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11/12/2008

  • Tools I use: Speed up online videos

    You know how people have been creating these 45 minute marketing videos recently.

    No more!

    speed up online video

    Install, watch video, make it play faster.

    Who knows why people think a 30 minute video of just them talking is appropriate.

    You get 10 minutes…MAX…to hold someone’s attention.

    UPDATE (11/14/2008): I’m totally addicted. I love that I can watch/listen to an online video in 2x speed. It cuts through all the crap so much faster.

    digg this!

10/22/2008

  • Help! My Business Sucks. TV Show

    Ok, not a “TV” show, but good enough to be one.

    Today I was on Andrew Locks “Help! My Business Sucks” internet tv show.

    He has done a fabulous job with the show. It’s entertaining and super helpful.

    A few weeks ago I went up to his house (in SLC) and saw his studio. Very impressive.

    digg this!

9/29/2008

  • Networking/Mastermind Meeting in P.G.

    I’ve had enough feedback from the “Utah IM Scene” that I think it would be appropriate to hold a small get together.

    So, October 10th I’ve rented out the “Boardroom” from Noah’sin Pleasant Grove (Here are driving directions. It’s just off exit 275.) for people to come and network and mastermind.

    I rented it from 3:00pm - 5:45pm on Friday, October 10th. I did it on Friday because I figured people could get off work a little early to come if they wanted to.

    No, this isn’t a seminar.
    No, I’m not “speaking”.
    Notice it’s not an all day event.

    This is a get-together to see if we can help each other out. Yes, I’ll answer questions.

    So, if you’re in Utah County or Salt Lake County, come on down. It should be a good time.

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9/19/2008

  • Tools I Use: Audacity

    I Hate Editing!!!

    But sometimes it’s necessary. So here you go.

    The Camtasia Studio video content presented here requires JavaScript to be enabled and the latest version of the Macromedia Flash Player. If you are you using a browser with JavaScript disabled please enable it now. Otherwise, please update your version of the free Flash Player by downloading here.

    Audacity is a great free audio editing tool. You can use it to edit or record mp3’s or just about any other audio file you have.

    The reason I show how to use a tool like this is because I think it’s important to know the basics of editing so that you’re not always dependent on other people. Obviously my video isn’t a full tutorial on how to use Audacity, but you can find one here.

    You can find audacity here.

    digg this!

9/15/2008

  • Tools I Use To Run My Business

    I realized recently that I use a lot of tools that make running my business online a lot easier.

    Lots of people don’t know what these tools are, so I’m going to start a series on my blog about tools I use, how I use them, and why.

    I’m making this post so that I can link to all the other posts from it.

    Tools I Use To Run My Internet Business

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