Google Website Optimizer – Does this fit their mission?

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Google recently announced the release of their website optimizer, which I heard about from googleicious.

Now, this tool looks like it will be cool and all, but I don’t see how it fits their mission statement:

Google’s mission is to organize the world’s information and make it universally accessible and useful.

How does this tool help them to organize and make information accessable and useful? I mean, I see how it helps them by knowing which sites are performing the best (may be incredibly useful as google releases a ppa program as well as their current ppc (adwords) program). But how does it help me, as a searcher? How does it help put better information in my hands? It certainly helps me find the best marketer and the best marketed information, but that’s not necessarily the best information and it doesn’t appear to make anything more accessible to me.

I felt the same way about google checkout, but then realized that google checkout will probably make it easier for people to sell information at some point so people will make more information available…ok, that fits their mission.

Searchviews touches on some of the problems that come with all the google tools. Interesting.

Thoughts?

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