John Bresee at UVEF

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John Breese is one of the most brilliant men I’ve ever met. He’s down to

earth, real, open, willing to work, extremely knowedgeable, and a wonderful

presenter/speaker. Not to mention that he’s been tremendously successful

with his businesses.

Here are the notes I took (with my palm…so be forgiving) while he spoke

today at the UVEF luncheon:

John Bresee:

————————————————————

theres no such thing as overnight success

– press your head against a concrete wall and push until you’re through

Split the category.

– split off a little chunk of the marketplace for yourself. Don’t try to

take the whole market.

– someone has already had your idea. Don’t use nda’s.

– Be first in mind in your category. Be the company people think about

first when they think about your industry.

Change your industry a little so you can be first. (bgr king will never be

the num one burger joint. They need to be the number one delux burger

joint)

Woot.com

No inventory.

– winning company will be the company that buys the cheapest, converts the

best, and ships the cheapest.

– don’t play the channel conflict (distribution channel) don’t miss opps to

please distributors

Let customers create your product

– Build the system so that customers create the content for you. Let them market your product/service.

Find a unique marketing angle.

– give something for free but require the person to tell 3 people about it.

Unique marketing angle.

Any site that charges for a service is asking for a beatdown.

– find a way to do something for free.

Outsource programming to other countries.

Never look back lamenting about what could have been.

Showing up is 90% of life – woody allen.

– entepreneurs who will succeed are the ones who show up and get stuff done.

Get out and do.

– An entepreneur who is not sacrificing is one who is not succeeding.

– Don’t choose sleep over working on your business.

———-

Sent wirelessly – Sony UX50 + Ericsson T610

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