Outsourcing Case Study with George and Evan

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This is a great case study with George and Evan.
They’re doing local business marketing and building a whole host of wordpress plugins.

File Download: Outsourcing MP3 Audio, < 1 MB — File Download: Outsourcing iPhone/iPod Version

Here’s a summary of the case study.

  1. 1:22 – Their business model (local business marketing)
  2. 3:00 – tasks they’re outsourcing (social media)
  3. 3:40 – documenting tasks and teaching new people how to do them.
  4. 4:35 – starting with a blank slate
  5. 7:50 – asking your Filipino workers to teach you
  6. 9:30 – starting with 2-3 people
  7. 10:12 – following instructions
  8. 10:20 – where they found people to hire (OnlineJobs.ph)
  9. 10:45 – George’s twist on my hiring strategy
  10. 11:50 – emailing them and then waiting to see who emails back
  11. 12:20 – looking at someone’s delay in response time as a hiring test (this is great!)
  12. 13:00 – Don’t cherry pick people!
  13. 15:10 – Filipino’s don’t like to disappoint
  14. 15:50 – Contacting people vs putting a job out there (<-- This conversation is worth the whole interview!)
  15. 18:00 – Laying out specifics before giving a task (good and bad of doing this)
  16. 19:30 – Learning to delegate
  17. 19:45 – “It doesn’t matter how good you can do it, if it doesn’t get done…WHO CARES!”
  18. 20:20 – Things their Filipino workers do with article marketing
  19. 21:20 – “OPSEO” and “MOWSEO
  20. 23:00 – How MOWSEO saves you time and makes your sites more successful
  21. 26:30 – Getting stuff done you hate doing
  22. 27:30 – How to outsource repetitive tasks
  23. 29:40 – Using a different Skype account for interviewing people


If you have a Success Story, Please share it!. I want to hear about your success (and I’ll probably give you some free advice if you do).


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