Outsourcing Case Study with George and Evan
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This is a great case study with George and Evan.
They’re doing local business marketing and building a whole host of wordpress plugins.
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MP3 Audio, < 1 MB — File Download: iPhone/iPod Version
MP3 Audio, < 1 MB — File Download: iPhone/iPod Version Here’s a summary of the case study.
- 1:22 – Their business model (local business marketing)
- 3:00 – tasks they’re outsourcing (social media)
- 3:40 – documenting tasks and teaching new people how to do them.
- 4:35 – starting with a blank slate
- 7:50 – asking your Filipino workers to teach you
- 9:30 – starting with 2-3 people
- 10:12 – following instructions
- 10:20 – where they found people to hire (OnlineJobs.ph)
- 10:45 – George’s twist on my hiring strategy
- 11:50 – emailing them and then waiting to see who emails back
- 12:20 – looking at someone’s delay in response time as a hiring test (this is great!)
- 13:00 – Don’t cherry pick people!
- 15:10 – Filipino’s don’t like to disappoint
- 15:50 – Contacting people vs putting a job out there (< -- This conversation is worth the whole interview!)
- 18:00 – Laying out specifics before giving a task (good and bad of doing this)
- 19:30 – Learning to delegate
- 19:45 – “It doesn’t matter how good you can do it, if it doesn’t get done…WHO CARES!”
- 20:20 – Things their Filipino workers do with article marketing
- 21:20 – “OPSEO” and “MOWSEO“
- 23:00 – How MOWSEO saves you time and makes your sites more successful
- 26:30 – Getting stuff done you hate doing
- 27:30 – How to outsource repetitive tasks
- 29:40 – Using a different Skype account for interviewing people
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