Outsourcing Local Business Marketing Success Story: Derral

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This is a great case study of how Derrel has used outsourcing to succeed in providing local business marketing services.

Derral has done a great job in setting up his business with outsourcing.
The quality of the video is pretty bad. The audio is much better.
It’s surprisingly difficult to get good video+audo recording in today’s world.

File Download: MP3 Audio, ~27mb MB — File Download: iPhone/iPod Version

Here’s a summary of the case study.

  1. 1:15 – He does website design, programming, and SEO for people.
  2. 1:55 – the joys of internet connection problems
  3. 2:25 – problems with hiring local people to do the work for you
  4. 2:50 – Cultural differences with India
  5. 3:30 – A “Yes” in India isn’t the same as a “Yes” in the USA
  6. 5:20 – Copying and Pasting an email template
  7. 6:00 – How he filters people in hiring (this is really good)
  8. 8:00 – His experience giving a first task
  9. 8:45 – How much writing is possible…just don’t expect this
  10. 10:15 – Looking for a technical person (HTML, PHP, CSS)
  11. 11:00 – Giving leeway
  12. 11:25 – Another Filipino going above and beyond
  13. 12:15 – When Derral realized he had replaced himself
  14. 13:00 – Don’t find a jack-of-all-trades
  15. 14:10 – Kinds of people to hire <<-- Video quality gets much better here
    • English Writer
    • Technical person (programmer)
    • 16:20 – how to test a programmer
    • 17:30 – PHP is a more important skill than “wordpress programming”
    • Graphic designer
    • SEO (he talks about this at 25:55)
    • Video Editing and video marketing (he talks about this at 26:20)
  16. 19:00 – filling their downtime to generate passive income
  17. 21:55 – Keeping people in stable work so they don’t look for other work
  18. 22:40 – Letting them finish something before starting something new
  19. 23:45 – What you can do when you have a programmer working for you
  20. 24:25 – Not outsourcing keyword research
  21. 26:45 – SEO takes time!!!
  22. 27:00 – How we both haven’t outsourced social media yet (if you have, please contact me!)
  23. 28:12 – When to get a project manager
  24. 30:00 – How much to be involved with the project manager
  25. 30:50 – using screen capture will make your life easier
  26. 31:40 – TREAT YOUR PEOPLE WELL!!!
  27. 32:30 – Giving praise
  28. 33:00 – Specific hiring tips (and an interruption)
  29. 34:00 – Contract work (freelancers) doesn’t work as well as hiring full-time
  30. 36:40 – Video works great for getting exactly what you want done
  31. 37:00 – Going from sceptic to success story!

If you have a Success Story, Please share it!. I want to hear about your success (and I’ll probably give you some free advice if you do).


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