Search Engines Job — Provide relevant results

24

Before you can start to do search engine marketing, you have to understand what the job of a search engine is. Their job is to provide relevant results to searchers. Period. Their job isn’t to find your site and put it high on their engine. It’s not to have people pay them so that their site comes up high on searches.

People use search engines because they find what they’re looking for. If they don’t find what they’re looking for, they go elsewhere. I rarely use anything other than google now, because I almost always find what I need there (that and because I often forget there are other search engines because I find what I’m looking for so often on google). However, on the rare occasion I don’t find what I’m looking for on google, I’ll go to another search engine and see if they’ll provide me with a result that has what I want.

Search engines know this. They know that if you don’t find what you need, you’ll go elsewhere. That’s the nature of the internet. They also know that if the user finds what they want, they’ll come back and search again.

With this, the first thing to realize about search engine marketing is to provide content on your site that a search engine will think is good, relevant content. If you provide good relevant content, your site will start to show up on search engines.

Filed under Search Engines by  #

Comments on Search Engines Job — Provide relevant results Leave a Comment

1/18/2012

Allegro @ 1:05 pm #

----

1/19/2012

Geneva Spilker @ 6:18 am #

----

1/23/2012

Sara Eacho @ 7:33 am #

----

1/24/2012

Nova Royea @ 10:28 am #

----

1/26/2012

Scarlett Vear @ 11:14 am #

----

1/27/2012

Magda Bole @ 1:44 pm #

----

1/30/2012

----

Melvina Cotner @ 10:48 am #

----

2/1/2012

efterskole @ 5:04 pm #

----

2/2/2012

Reva Timbs @ 11:36 am #

----

efterskole @ 11:54 am #

----

2/3/2012

----

Węże gumowe @ 7:30 am #

----

----

----

----

2/4/2012

Melissa Orduno @ 8:03 pm #

----

----

2/5/2012

Alex Shain @ 12:20 pm #

----

Zena Spagnolo @ 4:58 pm #

----

----

Lorri Galyan @ 5:15 pm #

----

2/6/2012

Karrie Sancho @ 12:50 pm #

----

Leave a Comment

Fields marked by an asterisk (*) are required.


9 − seven =

Register Login

Switch to our mobile site