Snap.com new advertiser model

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Snap.com has launched a new way for advertisers to get traffic to their website. It’s really interesting. They’re trying to solve the click fraud problem by allowing advertisers to pay per transaction. PPT could potentially change the way search engines handle all their revenue and eventually turn them into super-affiliates where all the clicks become free until someone actually performs a certain action on an advertisers site. It completely eliminates the click fraud problem (although I’m sure other problems will come up) and it allows advertisers to pay when they get some benefit.