Here’s a summary of the case study.

1. 1:22 – Their business model (local business marketing)
2. 3:00 – tasks they’re outsourcing (social media)
3. 3:40 – documenting tasks and teaching new people how to do them.
4. 4:35 – starting with a blank slate
5. 7:50 – asking your Filipino workers to teach you
6. 9:30 – starting with 2-3 people
7. 10:12 – following instructions
8. 10:20 – where they found people to hire (OnlineJobs.ph)
9. 10:45 – George’s twist on my hiring strategy
10. 11:50 – emailing them and then waiting to see who emails back
11. 12:20 – looking at someone’s delay in response time as a hiring test (this is great!)
12. 13:00 – Don’t cherry pick people!
13. 15:10 – Filipino’s don’t like to disappoint
14. 15:50 – Contacting people vs putting a job out there (<-- This conversation is worth the whole interview!)
15. 18:00 – Laying out specifics before giving a task (good and bad of doing this)
16. 19:30 – Learning to delegate
17. 19:45 – “It doesn’t matter how good you can do it, if it doesn’t get done…WHO CARES!”
18. 20:20 – Things their Filipino workers do with article marketing
19. 21:20 – “OPSEO” and “MOWSEO“
20. 23:00 – How MOWSEO saves you time and makes your sites more successful
21. 26:30 – Getting stuff done you hate doing
22. 27:30 – How to outsource repetitive tasks
23. 29:40 – Using a different Skype account for interviewing people

There are 3 people I can say have taught me significantly more than anyone else along my career.

1. Paul Allen – helped me get my start in this business
2. Scott Boulch – really pushed my career over the edge
3. Kirt Christensen

I didn’t put anything next to Kirts name above because this post is about him.

I can honestly say that I have never met someone who knows more about doing business online than Kirt.

• He’s the single most knowledgeable, successful, “I touch it and it turns to gold” person I know in the online world.
• I’ve turned to him countless times and always gotten a better answer than I had hoped for.
• I’ve looked at businesses he’s done numerous times and thought “Why the heck didn’t I think of that…it’s so simple…yet sooo genius!”
• He gets so ridiculously much done, I don’t know how he sleeps (or skis, or wakeboards, or travels around the world).

If you’re looking for someone to mentor you in the online space, look at Kirt. I can almost promise you won’t be disappointed.

1. It’s not that hard
2. You feel so much better about yourself when you do things, instead of just learn them
3. You’ll make a heck of a lot more money!

You can outsource almost all of it.

Steps in this series:

1. Make Sales
2. Use Adwords
3. Article Marketing and JV’s
4. Implement Everything

Please comment!

For some people, JV’s should come after parts of step 4. For others, it should be step 3.

Article marketing SHOULD NOT be skipped.
It should also NOT be put before adwords. I see sooooo many people do this. They don’t focus on making sales, they just write articles and send the traffic to their crappy website which they never tested.

FAILURE!

Everything works…when done in the right order.

Steps in this series:

1. Make Sales
2. Use Adwords
3. Article Marketing and JV’s
4. Implement Everything!

But, it’s something people miss over and over again.

The first place you should look for traffic to your website is Google Adwords.

Use adwords because:

1. you get immediate traffic
2. you get immediate feedback
3. you can track what is working and what isn’t
4. you figure out which keywords convert and which ones don’t
5. It’s the furthest thing from shooting in the dark as you can get online

Steps In This Series:

1. Make Sales
2. Use Adwords
3. Article Marketing and JV’s
4. Implement Everything!

Please comment and Digg if if you like it ==>

This is only for people trying to run an online business
If you’re not running an online business, you can skip my next 4 posts.

As far as I’m concerned, there are only 4 steps for making an online business succeed. And, in reality, you can succeed with just steps 1 and 2.
The problem is, most people skip 1 and 2 and only do 3 and 4.

(Yes, I did just call out Henry and Dustin.)

After I made this video, I realized that a lot of people out there are trying to make money as an affiliate.

So, here’s a video for you:

Yes, I just made fun of a whole bunch of you.
Yes, I just trashed on every “pre-made, template, 99% of the work is done for you” website ever created.
Why?
They don’t work!

This is step 1. If you skip it, you can’t succeed.
You HAVE to understand why you’re selling, what you’re selling, to whom you’re selling, and why they’re buying it, or you can’t make money online.
This is the only part of this that can’t be outsourced!

Steps in this series

1. Make Sales
2. Use Adwords
3. Article Marketing and JV’s
4. Implement Everything!

Please comment.
Digg it if you like it ==>