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	<title>John Jonas Blog&#187; swipe copy</title>
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	<description>John Jonas on Living The 4-Hour Workweek</description>
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		<copyright>Copyright 2003-2009 John Jonas</copyright>
		<itunes:author>John Jonas</itunes:author>
		<itunes:summary>On living the 4-Hour Workweek</itunes:summary>
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		<title>My Swipe File</title>
		<link>http://www.jonasblog.com/my-swipe-file</link>
		<comments>http://www.jonasblog.com/my-swipe-file#comments</comments>
		<pubDate>Mon, 02 Feb 2009 20:10:28 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[swipe copy]]></category>

		<guid isPermaLink="false">http://www.jonasblog.com/?p=627</guid>
		<description><![CDATA[Do you keep a swipe file of sales copy and squeeze pages and interesting marketing tactics? If not, why not? Here&#8217;s why you do it. When you want to create a sales/squeeze page for yourself, you can go back through all the pages you&#8217;ve bookmarked and just pull the pieces out of them that you [...]]]></description>
			<content:encoded><![CDATA[<p>Do you keep a swipe file of sales copy and squeeze pages and interesting marketing tactics?</p>
<p>If not, why not?</p>
<p>Here&#8217;s why you do it.  </p>
<p>When you want to create a sales/squeeze page for yourself, you can go back through all the pages you&#8217;ve bookmarked and just pull the pieces out of them that you like.</p>
<p>When you&#8217;re ready to test different elements of your pages, you can just go back through your swipe file and pull out the different elements that other people have to test.</p>
<p>Here&#8217;s a head start for you.</p>
<p><a href="http://delicious.com/hjuan99/swipe">http://delicious.com/hjuan99/swipe</a><br />
<a href="http://delicious.com/hjuan99/squeeze">http://delicious.com/hjuan99/squeeze</a></p>
<p>There&#8217;s some of my swipe files (easily worth $100 just having that). </p>
<p>I keep my stuff on delicious.com because it&#8217;s easy, it&#8217;s online, and I never have to worry about losing it when my computer crashes.</p>
<h2><u>TIP</u></h2>
<p>When you&#8217;re ready to do your next sales page, go through the swipe pages you have and record them with jing, and tell the person you&#8217;re giving it to (hopefully <a href="http://www.replacemyself.com">your guy in the Philippines</a>) what you like about each page.</p>
<p>Here&#8217;s an example video I did (using Jing) of how I would create a page:<br />
<a href="http://www.hmjohn.com/video/jing/use-swipe-file-to-create-sales-page.mp4">How to create a sales page using a swipe file</a></p>
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