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	<title>John Jonas Blog&#187; testing</title>
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	<description>John Jonas on Living The 4-Hour Workweek</description>
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		<copyright>Copyright 2003-2009 John Jonas</copyright>
		<itunes:author>John Jonas</itunes:author>
		<itunes:summary>On living the 4-Hour Workweek</itunes:summary>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<item>
		<title>Outsourcing Testing and Tracking</title>
		<link>http://www.jonasblog.com/outsourcing-testing-and-tracking</link>
		<comments>http://www.jonasblog.com/outsourcing-testing-and-tracking#comments</comments>
		<pubDate>Mon, 26 Jan 2009 18:15:19 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[google website optimizer]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[replacemyself]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.jonasblog.com/?p=591</guid>
		<description><![CDATA[Over the past few weeks I&#8217;ve been putting off testing a few different elements of a page I have. I had the copy, I had the different variations, I knew what needed to be tested. Easy, right? Wrong. I just didn&#8217;t want to go back into Google website optimizer and set up the test. I [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past few weeks I&#8217;ve been putting off testing a few different elements of a page I have.</p>
<p>I had the copy, I had the different variations, I knew what needed to be tested.</p>
<p>Easy, right?  Wrong.</p>
<p>I just didn&#8217;t want to go back into <a href="http://www.google.com/websiteoptimizer" target="_blank">Google website optimizer</a> and set up the test.  </p>
<p><b><u>I didn&#8217;t want to deal with all the decisions that had to be made, with hassling with the code and making sure everything was working correctly.</u></b></p>
<p>Doing this ^^^ isn&#8217;t living the 4-hour workweek.  Especially when it creates a mental block for you and causes you to not get it done.</p>
<p>Finally I decided to send an email:</p>
<blockquote><p>
NAME OF MY GUY I SENT THIS TO,</p>
<p>I would like you to learn how to use the Google website Optimizer.</p>
<p>google.com/websiteoptimizer</p>
<p>I have an account:<br />
user: XXXXXX<br />
pass: XXXXXX</p>
<p>Here&#8217;s a video I did of the initial setup:</p>
<p>http://www.hmjohn.com/video/jing/setting-up-google-website-optimizer.mp4</p>
<p>I want to test a couple different headlines right now.<br />
&#8212;&#8211;<br />
HERE&#8217;S WHERE I PUT THE HEADLINES AND SUB-HEADLINES FOR HIM TO ENTER INTO THE WEBSITE OPTIMIZER<br />
&#8212;&#8211;<br />
I have some more headlines I want to test, but I don&#8217;t have<br />
sub-headlines for them yet, so we&#8217;ll have to do that later.</p>
<p>I want to start running tests often.  I have lots of copy done, and I<br />
want you to manage the tests.  I want you to let me know as one test<br />
starts beating out the other tests so we can improve the site.</p>
<p>Please let me know what questions you have.</p>
<p>John
</p></blockquote>
<p><b>Holy cow, what a load off my chest!!!</b></p>
<p>Literally, 10 minutes of work, and I&#8217;ll never have to do testing myself again!  Ah yes, living the 4-hour workweek!<br />
It&#8217;s amazing what you can outsource once you have good people working for you.</p>
<p>To find out how I outsource these things, visit <a href="http://www.ReplaceMyself.com">ReplaceMyself.com</a>.</p>
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		<slash:comments>220</slash:comments>
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		<item>
		<title>Succeeding In Your Online Business (2 of 4): Adwords</title>
		<link>http://www.jonasblog.com/succeeding-in-your-online-business-2-of-4-adwords</link>
		<comments>http://www.jonasblog.com/succeeding-in-your-online-business-2-of-4-adwords#comments</comments>
		<pubDate>Tue, 09 Dec 2008 20:37:42 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.jonasblog.com/?p=529</guid>
		<description><![CDATA[I&#8217;m not the first to say this, neither am I the last. But, it&#8217;s something people miss over and over again. The first place you should look for traffic to your website is Google Adwords. Get Flash to see this player. Use adwords because: you get immediate traffic you get immediate feedback you can track [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not the first to say this, neither am I the last.</p>
<p>But, it&#8217;s something people miss over and over again.</p>
<p>The first place you should look for traffic to your website is Google Adwords.<br />
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<p>Use adwords because:</p>
<ol>
<li>you get immediate traffic</li>
<li>you get immediate feedback</li>
<li>you can track what is working and what isn&#8217;t</li>
<li>you figure out which keywords convert and which ones don&#8217;t</li>
<li>It&#8217;s the furthest thing from shooting in the dark as you can get online</li>
</ol>
<p>Steps In This Series:</p>
<ol>
<li><a href="http://www.jonasblog.com/2008/12/success-in-your-online-business-1-of-4.html">Make Sales</a></li>
<li>Use Adwords</li>
<li><a href="http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-3-of-4-articles-and-jvs.html">Article Marketing and JV&#8217;s</a></li>
<li><a href="http://www.jonasblog.com/2008/12/succeeding-in-your-online-business-4-of-4-implement-everything.html">Implement Everything!</a></li>
</ol>
<p>Please comment and Digg if if you like it ==></p>
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