The parts are better than the whole (seo)
I’ve learned over the past few years that the sum of the parts is much greater than the whole in SEO.
What I mean is that being #1 for all the related search terms is usually better than being #1 for the main keyword.
Take utah real estate for example.
You get much better traffic if you are #1 for “provo utah real estate”, “park city utah real estate”, “salt lake city utah real estate”, “midway utah real estate” than if you’re #1 for “Utah Real Estate”. Sure, being #1 for utah real estate is great, but people want specifics.
Look at Insurance.
Being #1 for “Insurance” is great, but being #1 for “car insurance”, “life insurance”, “health insurance”, “home owners insurance” is much better.
Or how about Business.
“Business” is great, but “home based business”, “mlm business”, “painters business” is better.
How do I know this?
ummm…well, you’ll just have to trust me.