Website Promotion Plan For Your Outsourcers

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Following is an email I got from one of my GUYS detailing the promotion methods we use for different types of websites. You can use this for your GUYS.

This is also very instructive for you in terms of what you should be doing for your websites. What my guys do is awesome.

I added the parts in CAPITALS.


Sites Handled by [NAME]:

[THESE ARE SITES USING METHODS LIKE THE MINI-SITE FORMULA OR PNE OR OTHER SIMILAR METHODS. THESE ARE NOT SITES WE SPEND A LOT OF TIME ON. THEY ARE OFTEN EXPERIMENTAL OR SMALL/AUTOMATED SITES.

THESE SITES GET BUILT ONCE, PROMOTED ONCE, AND MAYBE UPDATED/PROMOTED EVERY 6 MONTHS AFTER THAT. I DON'T EXPECT ANY OF THESE SITES TO MAKE ME A LOT OF MONEY.]

Method of promotion:

Directory Submission

Submission to ezinearticles


Sites handles by [NAME]:

[THESE ARE SITES THAT I EXPECT TO DO REASONABLY WELL ($500-$3000/MONTH). SOME OF THESE ARE USING THE NPC METHOD. THEY ARE SITES WE SPEND MORE TIME ON, BUT THEY HAVEN'T GOTTEN TO THE HUGE STAGE YET (SOME OF THESE WILL MOVE UP TO THE LAST CATEGORY OF SITES).

THESE SITES GET PROMOTED EVERY MONTH, MAYBE MORE OFTEN THAN THAT.]

Method of promotion:

site: www.xxxxxxxxxxx.com (this one is the best of this type of site that we have)

Directory Submission

Article Submission

Bookmarking

Yahoo Answers

Mininet

Blog Comment

Forum

other sites:

Submission to Ezinearticles

Little bit of Yahoo Answers and Forum posting


Sites handle by [NAME]:

[THESE ARE OUR BIG SITES. THEY ARE SITES THAT WE EXPECT TO CONTRIBUTE OVER $5K/MONTH TO THE BUSINESS. SOME OF THESE ARE USING THE NPC METHOD. OTHERS ARE LARGE AFFILIATE SITES. THEY'RE STILL COMPLETELY AUTOMATED (from my point of view) BUT WE GIVE THEM MORE ATTENTION THAN ANY OF THE OTHERS.

THESE GET PROMOTED AT LEAST WEEKLY.]

Method of Promotion:

Directory Submission (done)

Article Submission

Mininet

Forum

Bookmarking (occasionally)

One-way link from blogs: Content spooling, 1waylinks, free traffic system

A little bit of Blog comment and yahoo answers.


Here are my thoughts. (THIS PART STILL WRITTEN BY MY GUY)

For me, the best method in building backlinks are article marketing and blogs. Search engines love content. Articles and blogs are often updated and SE’s love them. It also looks very natural in the eyes of the SE’s.

For direct traffic, yahoo answers and video marketing are the best strategy.

Forum posting (with signature link) and blog comment can deliver both backlink and traffic as long as it is posted on relevant sites. But the problem is, there are only few forum sites related to the topics. And for blog comments, most of the blogs are moderated so woudl it take time for your comment to be posted. Most blogs now have nofollow attributes on comments and Google does not follow them anymore (as posted to their webmaster support website). But other search engines may handle this attribute differently.

In the case of [NAME], as she handles so many websites, I think Free traffic System can really help her. I am still looking on how this system works. But I think this can make linkbuilding easy and effective. For me, directory submission is good if the website is new. But if it is already indexed by SE, it is not that important exept if the directory is an authority site such as Dmoz and Yahoo Dir.

This is what I’ve been doing:

New site:

Directory Submission

Bookmarking

Yahoo answers

Blog Comment

If the site is indexed:

Article Submission

One-way links from blogs

(this will help the website increase its ranking the natural way)

If there is a sudden drop on the rankings or as the site gets more established:

Forum Posting to dofollow forum sites

One-way links from blogs.

(this can give instant backlink to the site because it does not need approval and review)

For maintenance:

Combination of all these methods

Video marketing for traffic

Not bad as a website marketing plan that we came up with over time. Here are some of my thoughts for your benefit (I sent this to him):

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