Dangerous Knowledge


The following is an email that John Barker (the original “Mr X.”) sent out last week.
I thought it was so full of good info and advice that I asked him if I could publish it.

In the email he gives you an example of a profitable affiliate site he has!

I’m reading the new edition of the
4 Hour Work Week by Tim Ferris and
I want to share a few thoughts with

First, is the new edition worth buying
if you already own the first?

If you’re a big fan, sure. Why not.
I’d have to compare the books side by
side – and I haven’t read the complete
second edition so it’s hard to say
exactly what the new info adds.

Instead it’s a reminder of principles
that have influenced my work.

If you want to believe 4 hours per
week isn’t enough to make six-figures
or more, go ahead. I could tell you
otherwise but you probably wouldn’t
believe me otherwise.

Here are some quick notes you might
find useful.

DEAL – Define, Eliminate, Automate and
Liberate. That’s the outline of the

Define – what do you want? Almost
cliche we’ve heard it so much but when
you take the perspective that you work
as much as you do because you’ve been
too lazy to come with enough reasons to
NOT want to spend most of your time
working . . . well that’s a paradigm
changer for me. I could probably work
1/4 the hours I do and my income wouldn’t
change (it might even grow).

AND I could have a really kick-ass life,
all made possible by my Internet marketing

Eliminate – what if the goal is to reduce
and simplify your life instead of acquiring
more information, more responsibilities,
more crap?

People usually look at me like I’m crazy
when I tell that that after the initial shock
of losing everything in a house fire passed,
I felt the weight of the world off my
shoulders. Plus, the really cool thing is
that instead of living with a couch Tara
hated – but I was attached to because I paid
a ridiculous amount of money for it 15 years
ago – we got to go buy a new one we both liked.

Man, life is so much easier than we make it
when we’re just willing to let go and eliminate
the things which hold us back.

“The stuff you own ends up owning you.”
- Fight Club

Automate – The end goal of your online business
should be to automate it. Need an example?
Go see http://abundancecourse.net

It’s simple.

1. Find quality product with affiliate program.

2. Setup up site with 6 pages. Page one is
squeeze page, page 2-6 are information that
leads into a sales pitch (recognize the
similarity with how Nanoblogger was sold?)

3. Create autoresponder follow-up series that
highlights points from your 5-lessons.

4. To capitalize on competition, it’s great if
the affiliate program is 2-tiered (this means
even if you decided to try to copy and swipe my
campaign you can assume all the cost of running
ads and I’ll still make a 10% commission for
your efforts – thanks man!)

5. Setup Adwords campaign and drive traffic.

This particular site was created FIVE YEARS AGO.
Except for moving the site from a static HTML
site to WordPress 2 years ago for Google Slap
reasons, I have virtually not touched this
system otherwise.

December check = $2400 from one affiliate
program. Oh, and then there’s the list. :-)

Sure, I’ve left out plenty of key details here
but this isn’t rocket science.

Plus I have ZERO customer support and all that
other good stuff that comes with being an

Finally, Liberate – This is all about creating
the conditions in your life that mean you’re not
tied down.

The crazy thing is discipline means freedom.

You must have systems and you must have standard
operating procedures so you can hire someone
else to do it all for you.

I’m getting better and better at this.

Final Thoughts -

The place to start here is defining the life you

Me? This year I want to get into better shape
than I’ve been in since I was 20. I don’t want
to sit on my ass all-day anymore.

I also want to have the freedom to spend more
time at home with my family. I want to be a part
of educating my kids and enjoying them fully
while their still little.

And I want them to have adventures they’re going
to remember for the rest of their life.

Next -

Evaluate what makes you money NOW. Not dreaming,
hoping, etc, but what do you KNOW works?

That should be your focus – do more of that and
waste none of your time doing stuff you *hope*
might work for you.

If you’re trying to free yourself from a J-O-B
then you may need to find someone who has a
system you can put some faith in.

(I know someone who has one ;-)

Thing is, if you’re going to put your faith into
that system then put ALL of your faith into that
system and work it until you succeed with it.

Don’t give up when it comes to work.

Don’t give up when something high gloss grabs
your attention.

DECIDE to make it work. Cut yourself off from
any other possibility other than making it work.


Don’t just close this message and move on.

You deserve to have what you want as much as any
other human on this planet.

Take 5 or 10 minutes and think about it.

Define what you want and evaluate what you know
to work.

There is no magic pill to swallow here – doesn’t

All the best to you – X

PS – Thanks to all those who wrote to congratulate
on Noel Patrick’s birth. I just haven’t had time
to write everyone back yet. The little man is
doing great and I’m happy to have this time with
my family. When our first was born I had a J-O-B
and was called back to work when she was 3 days
old. That SUCKED. I’m grateful to be free of

If you’re not already on John’s mailing list, go here right now and subscribe:
He’ll mail you like once a month (IF that much), and when he does, it’s pure gold!

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