Eyetrack III

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This is fascinating research on how people view webpages.

http://www.poynterextra.org/eyetrack2004/main.htm

I don’t know how they do the research but I’m glad they’re doing it so I can more effectively design my pages to make more money.

They have such accurate results that they can tell you people’s eye patterns across pages and for how long their eye rested on that part of the page. It’s really amazing.

They also did specific studies on how advertising works:

http://www.poynterextra.org/eyetrack2004/advertising.htm

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