Outsourcing Local Business Marketing Success Story: Derral

This is a great case study of how Derrel has used outsourcing to succeed in providing local business marketing services.

Derral has done a great job in setting up his business with outsourcing.
The quality of the video is pretty bad. The audio is much better.
It’s surprisingly difficult to get good video+audo recording in today’s world.

Here’s a summary of the case study.

1. 1:15 – He does website design, programming, and SEO for people.
2. 1:55 – the joys of internet connection problems
3. 2:25 – problems with hiring local people to do the work for you
4. 2:50 – Cultural differences with India
5. 3:30 – A “Yes” in India isn’t the same as a “Yes” in the USA
6. 5:20 – Copying and Pasting an email template
7. 6:00 – How he filters people in hiring (this is really good)
8. 8:00 – His experience giving a first task
9. 8:45 – How much writing is possible…just don’t expect this
10. 10:15 – Looking for a technical person (HTML, PHP, CSS)
11. 11:00 – Giving leeway
12. 11:25 – Another Filipino going above and beyond
13. 12:15 – When Derral realized he had replaced himself
14. 13:00 – Don’t find a jack-of-all-trades
15. 14:10 – Kinds of people to hire <<-- Video quality gets much better here
    • English Writer
    • Technical person (programmer)
    • 16:20 – how to test a programmer
    • 17:30 – PHP is a more important skill than “wordpress programming”
    • Graphic designer
    • SEO (he talks about this at 25:55)
    • Video Editing and video marketing (he talks about this at 26:20)
16. 19:00 – filling their downtime to generate passive income
17. 21:55 – Keeping people in stable work so they don’t look for other work
18. 22:40 – Letting them finish something before starting something new
19. 23:45 – What you can do when you have a programmer working for you
20. 24:25 – Not outsourcing keyword research
21. 26:45 – SEO takes time!!!
22. 27:00 – How we both haven’t outsourced social media yet (if you have, please contact me!)
23. 28:12 – When to get a project manager
24. 30:00 – How much to be involved with the project manager
25. 30:50 – using screen capture will make your life easier
26. 31:40 – TREAT YOUR PEOPLE WELL!!!
27. 32:30 – Giving praise
28. 33:00 – Specific hiring tips (and an interruption)
29. 34:00 – Contract work (freelancers) doesn’t work as well as hiring full-time
30. 36:40 – Video works great for getting exactly what you want done
31. 37:00 – Going from sceptic to success story!