Outsourcing Testing and Tracking

10

Over the past few weeks I’ve been putting off testing a few different elements of a page I have.

I had the copy, I had the different variations, I knew what needed to be tested.

Easy, right? Wrong.

I just didn’t want to go back into Google website optimizer and set up the test.

I didn’t want to deal with all the decisions that had to be made, with hassling with the code and making sure everything was working correctly.

Doing this ^^^ isn’t living the 4-hour workweek. Especially when it creates a mental block for you and causes you to not get it done.

Finally I decided to send an email:

NAME OF MY GUY I SENT THIS TO,

I would like you to learn how to use the Google website Optimizer.

google.com/websiteoptimizer

I have an account:
user: XXXXXX
pass: XXXXXX

Here’s a video I did of the initial setup:

http://www.hmjohn.com/video/jing/setting-up-google-website-optimizer.mp4

I want to test a couple different headlines right now.
—–
HERE’S WHERE I PUT THE HEADLINES AND SUB-HEADLINES FOR HIM TO ENTER INTO THE WEBSITE OPTIMIZER
—–
I have some more headlines I want to test, but I don’t have
sub-headlines for them yet, so we’ll have to do that later.

I want to start running tests often. I have lots of copy done, and I
want you to manage the tests. I want you to let me know as one test
starts beating out the other tests so we can improve the site.

Please let me know what questions you have.

John

Holy cow, what a load off my chest!!!

Literally, 10 minutes of work, and I’ll never have to do testing myself again! Ah yes, living the 4-hour workweek!
It’s amazing what you can outsource once you have good people working for you.

To find out how I outsource these things, visit ReplaceMyself.com.

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1/26/2009

X @ 2:22 pm #

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1/28/2009
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